Courageous Marketing: How Udi Ledergor Scaled Gong from Zero to Unicorn

I am thrilled ot have Udi Ledergor, the Chief Evangelist at Gong, where he spent nine years helping build the company from zero to a multi-billion-dollar valuation. A five-time B2B marketing leader, bestselling author of Courageous Marketing, angel investor, and board member

In this conversation, Udi Ledergor, Chief Evangelist at Gong, shares his journey from product management to leading marketing at a billion-dollar company. He emphasizes the importance of human-centric marketing, the need to challenge traditional best practices, and the significance of creating valuable content that resonates with audiences. Udi discusses the evolution of marketing strategies, the role of AI, and the importance of hiring passionate individuals for growth roles. He also highlights insights from his book, 'Courageous Marketing', offering practical advice for marketers and business leaders.

Timestamps

00:00 Introduction to Udi Ledergor and His Journey

02:29 The Decision to Join Gong and Its Potential

04:57 Building a Human-Centric Brand in B2B SaaS

09:48 Risky Marketing Decisions That Paid Off

15:54 Courageous Marketing: Breaking Best Practices

19:37 Finding Channel Fit and Growth Strategies

21:35 SEO and Generative AI: Adapting to Change

24:28 Engaging the 95%: Marketing to Future Buyers

27:20 The Evolution of Marketing Touchpoints

31:07 Hiring for Growth: Skills vs. Potential

34:06 Transitioning from CMO to Chief Evangelist

37:51 Insights from 'Courageous Marketing'

Udi's Links

LDN/ X – https://www.linkedin.com/in/udiledergor/

Book - https://www.udiledergor.com/book

My Links

Podcast: https://lifeselfmastery.com/itunes

Newsletter: https://partner-grow.beehiiv.com/subscribe

YouTube: youtube.com/lifeselfmastery

Twitter: https://twitter.com/rohitmal

LinkedIn: https://www.linkedin.com/in/rohit857/