Corporate purpose as a moral compass in the crisis

A company needs to play a material role in society and make commitments to all its stakeholders (employees, customers, suppliers, shareholders, governments, etc.). The Covid-19 crisis is a chance for every company to reality-check its corporate purpose and put it to the test. The exercise can be revelatory. Thales has defined its purpose as "building a future we can all trust". It's the exact transcription of the DNA that has shaped the Group ever since it was founded more than a century ago.