Copy tip: undo the supremacy of clarity, knowledge and light

I did this IG live, asking the following question: what if vagueness weren't a brokenness to be healed, a flaw to be perfected, or an enemy to be conquered?

We can write from darkness and ambiguity.

We can write into darkness and ambiguity.

I'm teaching a brand new course on copywriting called, Writing with the Sword, starting May 8th, 2024. This is a series of Instagram lives I'm doing in advance of the course to lay down some super useful foundations.