Cookies Are Here to Stay: What You Need to Know
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Cookies Are Here to Stay: What You Need to Know
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On this special episode of The Meaningful Media Podcast, host Ben Downing is joined by Jamie Seltzer, Global EVP, CSA & Mx Analytics and Paul Bland, Chief Digital Officer, Havas Media Network London to explore the latest development in the cookie saga.
Hot off of Google's recent decision to keep the third-party cookie, this episode explores the implications of this reversal for marketers, businesses, and the digital ad ecosystem.
Jamie and Paul bring their expertise to the table, providing insights into the rationale behind Google's decision, the challenges faced in finding alternatives to third-party cookies, and strategies for leveraging first-party data and new identity resolution methods.
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