Adtech vendors were among the early adopters of machine learning, using it to help optimize campaign performance over the past decade. Social media platforms use AI to help build creative units.

But there are a number of use cases for AI and agents in the advertising ecosystem, including audience research and insights,which are flying under the radar but hold tremendous potential for both advertisers and publishers.

In this episode of Conversations with MarTech, we’re talking to Karim Rayes, chief product officer at programmatic advertising platform Nexxen, about how the ad ecosystem uses AI now and how it will use it in the future.

Episode guide

Meet Karim Rayes

What do we mean by the term “agentic web?”

Where are companies capitalizing on AI in the advertising ecosystem?

What’s an under-the-radar use of AI in advertising?

Will we see more complete AI ecosystems in advertising moving forward?

This podcast is produced by MarTech, a Third Door Media property.

You don’t need billions of data points to tell you that the digital experience has changed significantly in the past few years, but when you have them, they tell quite a story.

Just a few years ago, many digital experiences started with what we now call “traditional search.” But as traditional search gave way to AI-powered search, it created a shockwave across the digital landscape.

Organic traffic is down. Discovery is more fragmented. LLM visitors behave differently from search visitors and time on websites is decreasing.

All of these data points impact how marketers attract, retain and delight customers on their digital journeys.

In today’s episode, we’re talking to Jean-Christophe Pitié, chief marketing and partnerships officer at Contentsquare about the digital experience data his company collects.

Episode guide

1:14: Meet Jean-Christophe Pitié

3:00: What do billions of data points tell us about organic traffic and digital discovery today?

6:29: Discovery is more fragmented than ever before

6:54: How does traffic from LLMs differ from traditional search traffic?

10:07: Why has time spent on websites decreased?

11:06: What was most surprising about the latest digital experience data?

This podcast is produced by MarTech, a Third Door Media property.

AI is making its way into online retail for both consumers and sellers.

Consumers are increasingly using AI tools for product discovery, while retailers are deploying AI-powered agents to help with the customer experience.

But true AI shopping agents are still rare to find, at least for now.

In this episode we’re talking to Grant Deken, director of product at Klaviyo, about how consumers use AI in their shopping; what stands between AI-assisted shopping experiences and AI agents that do the shopping for us; and how brands are keeping pace with consumers’ AI use and advances in the technology itself.

Episode guide

0:36: Meet Grant Deken
0:50: How are shoppers using AI and how do they feel about the experience?
3:15: How does the way shoppers use AI for research differ from the way they used traditional search?
7:50: What has to happen for agentic commerce to become a reality?
11:01: What do brands have to do to keep pace with consumer AI usage?

This podcast is produced by MarTech, a Third Door Media property.