In this episode of 'Playbook Broken,' Marc dives into the rapidly changing landscape of marketing, driven by AI and automation. Featuring Melissa Reeve, a 25-year marketing veteran and co-founder of the Agile Marketing Alliance and Marketing Frontier.ai, the conversation explores the concept of 'Hyper Adaptive' organizations. Melissa discusses her upcoming book, organizational restructuring, and the need for dynamic governance over static playbooks. She also shares insights on the importance of AI literacy, social learning, and how to prepare for an AI-native future. Tune in to uncover how leaders can navigate this chaotic yet exciting new world.

00:00 Introduction to Playbook Broken

00:37 Meet Melissa Reeve: Marketing Veteran

01:18 Hyper Adaptive: Melissa's New Book

03:04 AI Literacy and Organizational Change

04:41 The Future of Playbooks in Marketing

07:45 The Human Aspect of AI Integration

17:57 Stages of Hyper Adaptivity

20:39 Future of Work and Leadership Challenges

26:33 Learning in the Age of AI

28:37 Personal Productivity and Overcoming Challenges

31:46 Conclusion and Contact Information

This podcast is produced by MarTech, a Third Door Media property.

Welcome to Playbook Broken, where outdated marketing tactics are left behind. Marc introduces Matthew Kay, the new head of Search for Active Campaign and co-founder of the Tech SEO Connect conference.

They discuss the rapid evolution of SEO, driven by AI and changing user behaviors, and how traditional methods are becoming obsolete. The conversation covers the rise of new search platforms like TikTok, the pitfalls of performance marketing, and the importance of brand building in the current landscape. They also explore the concept of 'nihilist SEO' and the challenges of maintaining meaningful optimizations in a rapidly shifting environment.

Tune in for insights on creating effective, future-proof marketing strategies.

00:00 Introduction to Playbook Broken

00:37 Meet Matthew Kay: SEO Expert

00:54 The Changing Landscape of SEO

04:15 The Death of Traditional Playbooks

07:41 New Rules for Modern Marketing

10:24 The Future of Brand and Performance Marketing

17:24 Nihilism in SEO: A Critical Perspective

21:30 Force Yourself: Overcoming Challenges

22:23 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.

In the first episode of Playbook Broken, Marc Sirkin, CEO of Third Door Media, dives into the fast-evolving world of marketing and why traditional playbooks no longer work. Joined by Molly St. Louis, co-founder of Mosaic Group Media, they explore the effectiveness of social selling, the decline of traditional PR, and the complexities of brand measurement in today's AI-driven landscape.

Molly shares insights from her career in media and marketing, including her personal journey of adapting to AI technology. Tune in to hear how these disruptors are navigating and reimagining marketing strategies in a rapidly changing digital age.

Timestamps

00:00 Introduction to Playbook Broken
00:40 Meet Molly St. Louis: A Marketing Unicorn
03:31 The Evolution of AI in Marketing
08:23 The Power of Social Selling
14:44 The Importance of Authenticity in Marketing
18:22 The Essence of Social Selling
19:52 Strategy Workshop Introduction
20:29 Brand Measurement in Performance Marketing
22:39 The Value of Brand and Attribution Challenges
32:10 The Role of AI in Modern Marketing
35:25 Conclusion and Final Thoughts

This podcast is produced by MarTech, a Third Door Media property.