Conversation with Jim Joseph (The Conscious Marketer)

This month Ben talks Marketing with Jim Joseph, author of The Conscious Marketer.

So what is a conscious marketer? It's a marketer, a brand or a company that is aware of what's going on in the world and as a result; is making a true difference in consumers' lives.  Jim and Ben discuss the ways the marketing industry is changing to meet the needs of a more conscious, engaged consumer and how brands are becoming true members in their communities, right alongside consumers. Jim talks about the tools he uses to navigate the ever-changing landscape of effective marketing and branding and explains how to market empathetically, actively, and with intent.

To learn more about Jim and The Conscious Marketer, visit www.jimjoseph.com

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