Conversation: What’s Overhyped and Underrated in Revenue today (w/ Todd Busler, CEO of Champify)

AI SDRs, pipeline starvation, and overhyped tools dominate today’s revenue conversations. But how much of it actually works in practice?

Toni sits down with Todd Busler, CEO of Champify, to cut through the noise. They dig into the reality of AI in sales, the pressure to chase shiny tools, and why short-term thinking is breaking go-to-market strategy. Todd also shares the underestimated challenges of founding a company and where he sees real opportunities for growth.

• (00:00) - Introduction
• (01:11) - Todd's Journey to Founding Champify
• (06:48) - Challenges in Go-to-Market Strategies
• (10:44) - The Reality of AI SDRs
• (13:42) - Cost-Cutting with AI
• (18:11) - Jason Lemkin's AI Insights
• (21:14) - Overhyped Tools?
• (26:45) - The Short-Term Pressure in Go-to-Market
• (30:27) - Zombie Unicorns and Market Realities
• (32:05) - Trends in Cold Calling and Power Dialers
• (34:42) - The Rise of In-Person Events
• (36:50) - Navigating the Confusing Tooling Landscape
• (42:02) - The Challenges of Starting a Company
• (47:18) - The Pressure of Venture Capital
• (54:42) - Closing Thoughts
• (56:00) - Next Week: Antoine Fort, CEO of Qobra