Controversial Marketing Myth

Today we've got another controversy on our hands. Jon comes out with a bold statement… Split Tests are B.S. here's why…

Timestamps:

00:00 Introduction

01:11 Controversial Statement: Split Tests are B.S.

01:28 The Problem with Split Tests

06:40 Valid Split Testing: What It Takes

07:01 Optimization vs. Maximization

08:54 Real-World Examples and Lessons

19:58 Conclusion and Final Thoughts

20:16 Outro and Contact Information

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