Content marketing that helps sales with Ashley Guttuso at Audience Ops
No se pudo agregar al carrito
Solo puedes tener X títulos en el carrito para realizar el pago.
Add to Cart failed.
Por favor prueba de nuevo más tarde
Error al Agregar a Lista de Deseos.
Por favor prueba de nuevo más tarde
Error al eliminar de la lista de deseos.
Por favor prueba de nuevo más tarde
Error al añadir a tu biblioteca
Por favor intenta de nuevo
Error al seguir el podcast
Intenta nuevamente
Error al dejar de seguir el podcast
Intenta nuevamente
Content marketing that helps sales with Ashley Guttuso at Audience Ops
-
Narrado por:
-
De:
Ashley Guttuso is a Chief Strategy Officer. She joins us to talk about how to do effective content marketing that helps sales teams be successful.
Her overview on content marketing is an important starting point for the conversation. Flagging where a lot of teams get started on the wrong foot. And considering what Google is really looking for these days when it comes to SEO.
Then she introduces the serving vs. selling framework and how this can be applied to product and content marketing. Ashley includes a detailed approach for ensuring that you're always talking to customers to better identify, understand, and resonate with your ICP.
Jump ahead with the following chapter markers:
- (00:00) - Int ro
- (00:28) - Content worth creating
- (04:38) - Content that serves
- (06:23) - Connecting content with sales
- (07:54) - Talking to customers
- (11:15) - Messaging to your ICP
- (14:44) - Outro
Find Ashley on LinkedIn: https://www.linkedin.com/in/ashleyguttuso/
Learn more about Audience Ops: https://audienceops.com/
Todavía no hay opiniones