Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Podcast Por HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon) arte de portada

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

De: HerBusiness (Hosts: Suzi Dafnis | Michelle Falzon)
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Can't get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.comCopyright HerBusiness® Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • 273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke

    273 - How to Grow Your Podcast With Award-Winning Producer & Broadcaster Gab Burke
    Oct 20 2025

    In this episode, your hosts Suzi Dafnis and Michelle Falzon sit down with award-winning producer and podcast strategist, Gab Burke, to unpack what actually grows a show – without the gimmicks.

    From the pitfalls of long, overproduced intros to the mindset shifts needed when your downloads stall, this conversation goes deep on connection, community and craft.

    You'll hear how to tighten your opening, title like a pro (without clickbait), and choose metrics that lead to better content - and better business.

    We also dig into strategies for co-creating with listeners, smart partnerships, and why "success" looks different when your podcast serves your business (not the other way around).

    Listen to This Episode to Hear More About…

    • The real reason podcasting moves buyers: intimacy + consistency beats algorithm roulette when you design for connection, not vanity stats.
    • Cut the "double intro": why long, produced opens cause drop-off—and a simple format that gets to the gold in 10–15 seconds.
    • How to title each episode like a strategist, not a copycat: how to balance authenticity with discoverability—and why "Podcast expert shares…" outruns "with [Unknown Guest]."
    • What to do when downloads stall: shift your success metric—completion rate, drop-off points, community actions—and make cleaner decisions.
    • The surprising truth about guests with big followings: mis-aligned "influencers" won't grow your show; niche-credible experts will.
    • How to co-create with your audience: inbox prompts, readouts, "Bang Back"-style segments—and turning listener stories into must-listen episodes.
    • A fast growth lever you're ignoring: episode swaps with adjacent shows (plus the 60-second intro that makes them work).
    • What to do when you're tapped out: republish proven hits the smart way (and why no one will mind).
    • Designing your intro to completion: spot (and fix) the 7-minute "drop"—banter later, deliver value first.
    • Mindset for sustainable growth: don't compare your solo effort to teams of 10+—set business-aligned goals instead.
    • And much more…

    Also Mentioned in This Episode:

    Apply For Mastermind
    Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
    Apply Now

    Join the HerBusiness Network
    Find out why HerBusiness is Australia's leading network for women business owners.
    Join Now

    Podcast With Gab (Gab Burke Free Download & Podcast Clarity Call)
    https://stan.store/podcastwithgab

    Bang On — Myf Warhurst & Zan Rowe (ABC)
    https://www.abc.net.au/listen/programs/bangon

    Inside the Big Day Out (ABC)
    https://www.abc.net.au/listen/programs/inside-the-big-day-out-podcast

    The Diary of a CEO — Steven Bartlett
    https://stevenbartlett.com/doac/

    Oprah's Super Soul (OWN/Apple Podcasts)
    https://podcasts.apple.com/us/podcast/oprahs-super-soul/id1264843400

    Google Keyword Planner (official)
    https://support.google.com/google-ads/answer/7337243

    Cleanfeed (remote recording)
    https://cleanfeed.net

    Fortitude at Work (Leanne Faulkner)
    https://fortitudeatwork.com.au

    Content Sells Podcast Facebook Page
    https://www.facebook.com/contentsellspodcast
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    49 m
  • 272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)

    272 - How to Build a Repeatable Process for Making High-Converting Offers (Part 2)
    Oct 6 2025
    In this episode, your hosts Suzi Dafnis and Michelle Falzon continue building out your repeatable sales engine with the final four parts of their 9-part "Systemising the Sale" self-check. In Part 2 of Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers" we dig into the practical infrastructure behind consistent conversions: sales assets you can actually find, follow-up that doesn't rely on memory, numbers that inform smarter moves, and a debrief rhythm that compounds your learnings. The red / orange / green ratings are BACK! Find out how you rate and where the gaps are in YOUR sales systems. Listen to This Episode to Hear More About: Stop rewriting everything: How a central Sales Toolkit turns scattered files into reusable, revenue-driving assets you refine—not reinvent.The real reason follow-up stalls: Why "I don't want to pester them" keeps you stuck—and the simple, respectful cadence that converts warm leads.Build once, reuse forever: Slide decks, email sequences, objection handlers, and Canva templates that speed execution and maintain message consistency.What to do when leads go cold: A plug-and-play follow-up ladder (emails, DMs, texts, retargeting) you prep before launch day.Metrics that matter: The 3 numbers (Leads, Sales, Conversion Rate) that diagnose bottlenecks—plus easy add-ons like source tracking and offer-day patterns.From gut feel to good calls: How lightweight dashboards help you decide when to turn the dials mid-promo (and what to ignore).Debrief like a pro: The 5-question template that turns every campaign into an accelerator for the next one.Rinse, repeat, and delegate: Naming conventions, timing rules, and ownership that let a VA or team member run the playbook without you.What to do when your sales page underperforms: Small tests to run next time so you keep momentum without rebuilding the whole funnel.And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now EP270 – Systemising the Sale: How to Build a Repeatable Process for Making High-Converting Offers Part 1 https://herbusiness.com/podcast/how-to-build-a-repeatable-process-for-making-high-converting-offers-part1/ EP251 – Winning Proposals – How to Get More Clients to Say Yes More Often (Part 1) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-1/ EP252 – Winning Proposals – How to Get More Clients To Say Yes More Often (Part 2) https://herbusiness.com/podcast/winning-proposals-how-to-get-more-clients-to-say-yes-more-often-part-2/ EP59 – How to Reach Out to Your Audience After Losing Touch https://herbusiness.com/podcast/59-reach-audience-losing-touch/ EP8 – How To Create a New Client Nurture Email Campaign https://herbusiness.com/podcast/08-create-new-client-nurture-email-campaign/ Jeff Walker https://jeffwalker.com/ Kaye Ure – Styling Individuals https://stylingindividuals.com/
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    1 h
  • 271 - Grow Your Business With Stories That Sell with Kendall Cherry

    271 - Grow Your Business With Stories That Sell with Kendall Cherry
    Sep 22 2025
    If you've ever worried that "selling" means selling your soul—or your stories fall flat when it's time to make an offer—this one will get you back in alignment. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with ghostwriter and communication expert, Kendall Cherry of The Candid Collective, going deep on storytelling that actually moves and motivates buyers. We explore the sweet spot where narrative, ethics and revenue meet – so your message feels true, and still converts. You'll hear how to turn client results into persuasive case studies, why "day-in-the-life" vision casting works at every stage of the funnel, and what to post when you want qualified leads (not just likes). We also dig into boundaries and emotion – how to be specific and resonant without oversharing – and a simple format you can use today to spark replies and sales. By the end, you'll have practical guardrails and repeatable structures to tell stories that sell your products and services – with zero bro marketing. Listen to This Episode to Hear More About: "Sell without selling your soul". The mindset shift that lets you charge, receive, and serve—without the icky aftertaste.Conversion-focused storytelling vs. "nice stories". How to make every post point to an offer, authority, or origin—so it does a conversion job.The real reason your social proof isn't converting. Turn testimonials into "money-making case studies" by revealing the middle—your diagnosis, method, and decisions.Why safety signals beat sales tricks. Show you are who you say you are through process transparency and nuanced examples.Vision casting that sells. Use "day-in-the-life" stories (before and after) to create felt relevance without trauma-dumping.What to do when your audience loves your content but doesn't buy. Ditch the DIYer-Never-Buyer and write for the "Longtime Lurker" who converts.The surprising truth about emotion. Specific details create universal resonance; oversharing isn't required.Set healthy storytelling boundaries. Create a personal "No-Fly List" so you can be candid and professional.How to test, pace, and iterate your stories. Tell it 10 times, watch where eyes light up, and keep the beats that land.Steal this format: The Lead-Qualifying Listicle. A one-post framework to surface pains/solutions, spark replies, and quietly pre-qualify buyers.Spokesperson Rule. As founder, you're employee #1 and salesperson #1—use stories across TOFU, MOFU, and BOFU.Align or skip it. If a story doesn't connect back to your offer or bigger brand "quilt," don't post it.And much more… Also Mentioned in This Episode: Apply For Mastermind Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community. Apply Now Join the HerBusiness Network Find out why HerBusiness is Australia's leading network for women business owners. Join Now The Candid Collective https://candidcollective.co/ Wallflower Fridays Kendall's newsletter on stories that sell: https://wallflowerfridays.com/ Kendall's LinkedIn https://www.linkedin.com/in/kendall-cherry/ Julia Cameron https://juliacameronlive.com/ The Artist's Way by Julia Cameron https://juliacameronlive.com/book/the-artists-way-a-spiritual-path-to-higher-creativity/ Frieda Maher – SalesPod https://salespod.com.au/
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    53 m
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