Systemising your sales isn’t about getting fancy — it’s about getting consistent. If you’re doing sales in fits and starts, making things up as you go, or relying on last-minute hustle, you’re leaving money (and sanity) on the table.

In this episode, your hosts Suzi Dafnis and Michelle Falzon unpack the first half of a 9-part Sales System Self-Check — the practical way to find the gaps in your sales systems that are slowing your growth and start building a sales engine that reliably produces results for you.

The first five of the 9-part Sales System Self-Check are: Sales Goals, Ideal Client, High-Converting Offers, Sales Funnel, and your Marketing Calendar.

Expect clear examples, smart frameworks, and next steps you can actually do this week — so your next offer isn’t a scramble, it’s a system.

Listen to This Episode to Hear More About:

• The real reason sales feel “hard.” Why reactive, ad-hoc selling keeps you stuck — and how simple systems flip the script.
• How to set Sales Goals that drive action. Reverse-engineer revenue into leads, conversations, and conversions you can track.
• What to do when your “Ideal Client” is too broad. The surprising truth about avatars — and the ongoing system to keep yours accurate.
• The 7-Element Offer Checklist. Price, Inclusions, Name, Branding, Bonuses, Risk Reversal, Reason to Buy Now — and why documenting them boosts conversions.
• Map the journey, don’t wing it. How to design Awareness → Consideration → Conversion (plus Loyalty & Advocacy) so buyers say “yes” sooner.
• Make your calendar a sales tool. How to plan runway, offer windows, and fulfilment without burning out your team or audience.
• Red / Orange / Green self-ratings. Quick diagnostics to see exactly where your systems need work — and what to do first.
• From “nice idea” to “scheduled reality”. What to do this week if you’re in Red or Orange on goals, avatar, offers, funnel, or calendar.
• The Marketing Mountain model. Why your funnel is really an ascent — and how “ski lifts” move clients to the next offer.
• Real-world examples. How a single “Big Kahuna” goal (like adding an extra van) clarifies targets, timelines, and team focus.
• And much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia’s leading network for women business owners.
Join Now

EP 02 – Your Ideal Client (includes Ideal Client Avatar template)
https://herbusiness.com/podcast/02-your-ideal-client/

EP 254 – NEW & UPDATED! How to Craft an Offer that Sells (includes Offer Worksheet)
https://herbusiness.com/podcast/how-to-craft-an-offer-that-sells-updated/

EP 04 – Finding Your Marketing Mountain
https://herbusiness.com/podcast/04-finding-your-marketing-mountain/

EP 05 – Getting Customers to the Top of Your Mountain
https://herbusiness.com/podcast/05-getting-customers-to-the-top-of-your-mountain/

Chantel Gilbert - Bluegum Electrical
https://bluegumelectricalsolutions.com.au/

Tracey McLachlan - Davis Ogilvy
https://do.co.nz/people/tracey-mclachlan/

Veronique Lutchmaya — Unique Tenants Consult
https://tenantsconsult.com.au/

Kendall Cherry — The Candid Collective
https://candidcollective.co/

Ever felt like your marketing strategy should be working — but the results just aren’t showing up?

Before you ditch your funnel, abandon your podcast, or pivot to the next shiny tactic… this episode is your permission to pause — and take a closer look.

Because often, it’s not that the strategy is broken… it’s that we’re quitting too soon.

In this episode, your hosts Suzi Dafnis and Michelle Falzon explore the Time-to-Result Gap — the invisible space between starting a strategy and actually seeing results — and why most business owners bail before the breakthrough happens.

They share real-world stories from inside the HerBusiness Marketing Success Mastermind, including how members like Kristy-Lee from People Powered HR and Fiona Keary from Style Liberation built momentum by staying the course (even when it felt like nothing was working).

Plus, they walk you through how to create your own “Stick-With-It” System — so you have the structure, support, and signals to follow through on a strategy long enough for it to pay off.

Whether you’re launching a lead magnet, running webinars, or building your email list — this episode will help you stop second-guessing and start getting results from the strategy you already have.

Listen to This Episode to Hear More About:

• Why so many strategies appear to be failing — when they’re actually just incomplete
• How to recognise when you’re in the “messy middle” and what to do instead of quitting
• The difference between leading and lagging indicators (and why it matters)
• What the Signal-to-Noise Ratio is — and how it can save your sanity
• The 90-Day Focus Window we use inside the HerBusiness Mastermind
• Real examples of webinar, content, and Instagram strategies that turned around because someone stayed with them
• And so much more…

Also Mentioned in This Episode:

Apply For Mastermind
Ready to scale your business? Explore the HerBusiness Marketing Success Mastermind for expert support and community.
Apply Now

Join the HerBusiness Network
Find out why HerBusiness is Australia’s leading network for women business owners.
Join Now

Episode 259 – How to Use Bonuses to Overcome Buyer Objections & Make More Sales

Episode 257 - How to Get FREE Leads & Buyers on Instagram with Nicole Burke

Kristy-Lee Billett – of People Powered HR

Fiona Keary – of Style Liberation