Content Marketing tips for B2B firms

Hello & welcome to The Factors Podcast. We’re thrilled to be joined by a great friend and content marketing leader - Vivek Shankar. Vivek is the Founder and Content Strategist at Black Dot Agency, ​​a content marketing agency that specializes in helping early stage and Series A B2B fintech companies turn their content into lead generation machines. With an impressive track record, Black Dot has worked with industry giants like Ramp and Versapay, as well as a range of innovative startups.

In this episode, we'll uncover the secrets behind Black Dot's success, including their ability to craft coherent content strategies, engage technical audiences in fintech, and boost lead acquisition for their clients by 10X in new paytech verticals. Moreover, we'll explore how they bridge the gap between complex technical topics and engaging content, making fintech and finance more accessible and intriguing for audiences.