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Content Is Profit

Content Is Profit

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Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content; all this while having a good time.  The goal of this podcast is simple: entertain, educate, and turn your Content Into Profit.© 2022 Content Is Profit Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • How To Build Trust FAST With Content

    How To Build Trust FAST With Content
    Jan 8 2026
    How To Build Trust FAST With Content This one hit different… Fonzi came in hot with a question that had my brain on fire: How fast can we build trust with content? At first, I thought I had the answer. But wait ‘til you hear where this convo went… We broke down something we see ALL the time: people chasing views... but losing trust. We asked stuff like: What’s content really supposed to do? Why are some videos getting tons of views but zero results for their businesses? And can a stranger trust you just from ONE piece of content? You might think it’s all about going viral... But there’s something way more powerful happening under the surface. We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast! Don’t miss this. It might change how you create content forever. P.S. Want help with your content strategy for 2026? Go to www.bizbros.co/monetize and let’s plan it together. Chapters: 00:00 - Intro: Fonzie Takes Over the Episode 00:43 - Raw and Fresh Thoughts Incoming 02:00 - What Is the Role of Content? 03:15 - The 6 Levers of Content Creation 04:30 - Views vs. Trust: What’s the Goal? 05:24 - Your Content Should Answer Questions 06:08 - The Frictionless Sale 07:04 - When Viral Content Backfires 08:01 - Why Going Viral Isn’t Always Good 09:04 - Building Trust with High-Level Clients 10:09 - How Buyers Use Your Content to Decide 11:13 - What Does “Trust” Really Mean? 11:46 - Your Funnel Is a Trust Journey 13:15 - How Fast Can You Build Trust? 13:38 - Certainty + Clarity = Trust 14:40 - Speaking to Problems, Pains, and Desires 15:26 - The Creator Who Built Trust Instantly 16:25 - What Built Instant Trust? 17:28 - Frequency + the Right Message 18:29 - Shifting Beliefs Through Messaging 19:19 - Paid Media vs. Organic Distribution 20:14 - Controlling the Journey With Paid Ads 21:31 - What Organic Creators Do Well 22:33 - Start Conversations to Build Trust 23:30 - How to Control the Trust Funnel Organically 24:02 - Quality Messaging > Fancy Production 25:02 - Why You Don’t Need a Big Audience 26:11 - Events Are Still a Superpower 27:02 - What Happens Inside the One-on-One Challenge 28:00 - Stop Chasing Templates—Learn the Principles 29:13 - Who the Challenge Is Best For 30:26 - Final Thoughts + Join Us at PodFest
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    34 m
  • The Creator's Role in Crisis: 5 Questions Every Creator Should Ask Right Now

    The Creator's Role in Crisis: 5 Questions Every Creator Should Ask Right Now
    Jan 6 2026
    What Most Creators Get Wrong During a Crisis (And How to Do Better) Hey fam we are back! First of all, Happy New Year! I hope you had a great time with family, friends, and maybe some good fireworks like we did. But today… we’re diving into something a little deeper. Something happened this weekend... something big... especially for us, our family, and millions of people from my home country, Venezuela. I won’t get into all the details here (you can go look it up if you want)... but what really got me thinking wasn’t just what happened... it was how people reacted online. The comments. The posts. The anger. The confusion. And yes... even from creators we respect. So in this episode, I’m asking 5 important questions we all need to think about before hitting publish. Especially when things get tense. I’m not here to tell you what to say. I’m not here to talk politics. I just want to share what helped me reflect before we wrote this epside... and maybe help you do the same. You don’t have to agree with everything. You just have to be willing to a few things before you post. Let’s talk about it. Chapters: 00:00 – Intro: Why This Episode Matters Now 01:38 – The Triggering Event & Personal Backstory 02:30 – Q1: Why Am I Sharing This? 05:32 – Q2: Am I Informed Enough to Speak on This? 09:40 – Q3: How Could This Message Be Interpreted by Someone Who Disagrees? 14:55 – Q4: Is This Adding to the Noise or Adding Value? 16:50 – Q5: Am I Being Authentic or Just Reactive? 19:48 – Final Reflections: Less Noise, More Clarity 22:01 – A Personal Message About Freedom & Responsibility
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    25 m
  • Looking into 2026! Authenticity Isn’t Enough Anymore, Here’s What Actually Moves Content

    Looking into 2026! Authenticity Isn’t Enough Anymore, Here’s What Actually Moves Content
    Dec 30 2025
    Do This in 2026 or You’ll Be Invisible Online - Content Plan for 2026It’s the last episode of the year… and we went deep.But don’t worry, this one’s not just a recap. We’re sharing the real stuff—the things that helped us cross 7 figures, launch a (messy but fun) new community, and keep this podcast alive through wild life changes.We talk about what actually works when it comes to content right now…What doesn’t…And the biggest shift we’re seeing in the game going into next year.Plus—my Fortnite confession, Fonzie’s “dad life” comeback, and how to stop wasting time with content that doesn’t do anything for your business.We also share the #1 mindset shift that’ll help you get more attention, more conversations, and yep… more sales from your content.Let’s just say… it’s not what you think.Want clarity and a real plan to win next year?Join our free 5-day 1-on-1 challenge: www.bizbros.co/monetizeLet’s do it!Chapters: 00:00 – End-of-Year Kickoff and Casual Catch-Up01:04 – 615 Episodes and Why This One Matters02:15 – Gratitude, Community, and Business Milestones06:30 – Authenticity and Sustainable Content Creation08:37 – Why Improvement Matters More Than “Just Posting”11:30 – Is It Too Late for Content?12:11 – Point of View, Intention, and Standing Out14:17 – Asymmetrical Effort and Where to Focus First16:52 – Knowing Your Ideal Customer Deeply18:17 – Why Templates Don’t Create Success19:22 – Prioritization and Content With a Purpose21:28 – A Practical Short-Form Testing Approach22:52 – Converting Attention Into Conversations25:01 – Volume, Feedback, and Resource Reality27:23 – Ideas and Hooks Over Production Quality29:20 – Research vs. Rushing Content29:49 – Looking Ahead: Networking and Growth30:59 – Efficiency, Ads, and Copywriting Focus32:17 – Final Thoughts and Year-End Sendoff Tune in and enjoy! Listen Only here: https://link.chtbl.com/takemetocip Subscribe to the Youtube show ► https://www.youtube.com/@contentisprofit Join the Content Is Profit & Content Momentum Community: https://www.facebook.com/groups/contentisprofit Connect with BIZBROS: https://www.facebook.com/BIZBROSCO https://www.instagram.com/bizbrosco Connect with FONZI: https://www.instagram.com/luiscamejov/ Connect with LUISDA: https://www.instagram.com/luisdacreates/ Get our freebies on how you can turn your Content Into Profit: https://www.contentisprofit.com/
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    35 m
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