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If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way.

I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with actionable gems.

In this episode, we cover:

• How she built a six-figure business with just 250 email subscribers
• Why segmentation is the secret to email marketing success
• How to build a high-quality email list
• The best opt-ins to use to grow your list
• Best practices for sending, warming your domain, and analyzing your metrics
• The surprising truth about open rates, click-throughs, and unsubscribes
• Creative lead magnet ideas you can try this month

Links Mentioned:
👉 Try Flodesk free + get 50% off your first year with my link: www.cdcreativecoagency.com/flodesk

USE THE CODE: SIDEHUSTLE

👉 Connect with Dawn on Instagram: @techsavvycreative

Tag us on IG if you tune in! @carliann.creative + @techsavvycreative

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Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

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In this episode, I sit down with someone who has played a huge role in my journey into entrepreneurship — Mr. David Pack, founder of Trinity Financial Consulting. From retired Army officer to banking executive to full-time entrepreneur, Mr. David Pack shares how he prepared for the leap, why he believes in Kingdom-led wealth, and what it really looks like to build a life and business rooted in stewardship.

We talk about:

• How to know when it’s time to leave your 9-5
• The principle of seed, time, and harvest (and why most people skip the “time” part)
• How to move from survival mode to an abundance mindset
• What true wealth means
• The importance of preparation, budgeting, and reducing consumption
• Why owning 100% isn't always the win — and how partnerships multiply purpose

If you’ve ever felt the tug to do more with your gifts but didn’t know how to prepare financially, this episode is your blueprint.

Guest Info:
David Pack is the founder of Trinity Financial Consulting, where he helps churches across the country secure financing and build financial infrastructure. He also teaches Kingdom principles for wealth building through his second initiative, Kingdom Living & Wealth Building.

📧 Contact: dpack@trinityfinancialconsulting.com
🌐 Website: trinityfinancialconsulting.com

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Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

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What do you do when life forces you to pivot? In this episode, I’m sitting down with digital marketing expert, podcast host, and visibility queen Michelle Thames. We’re diving deep into how she went from unexpectedly getting fired to building a thriving six-figure business by leaning into her network, showing up authentically, and trusting God every step of the way.

If you’ve been trying to figure out how to market your business, build visibility, or just get clarity on your many passions — this episode is your masterclass.

In this episode, we cover:

• How she used networking to land major brand deals and build her agency
• The difference between marketing and visibility (and why it matters)
• What to focus on when you’re just getting started with your brand
• How to monetize your multiple passions the right way
• Tips for confidently networking — even if you're introverted
• The faith and mindset shift required to stay in your lane and block out distraction

Links & Resources Mentioned:
🎧 Connect with Michelle on Instagram: @michelleLthames
📣 Join her FREE 7-Day Audio Visibility Challenge: https://bitter-haze-8573.kit.com/121e29e7ac
🎙️ Listen to her podcast: https://bleav.com/shows/social-media-decoded/

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🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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If you’ve been feeling overwhelmed by how to actually use ChatGPT in your business — this episode is for you.

In today’s conversation, I’m joined by Irena, a ChatGPT educator and small business strategist helping solopreneurs work smarter, not harder.

We talk about how she built her business teaching solopreneurs how to use ChatGPT to simplify everything from content creation to business systems.

What You’ll Learn in This Episode:

• How solopreneurs can use AI to create time freedom
• The real reason your ChatGPT results don’t sound like you (and how to fix it)
• How to train ChatGPT with your tone, voice, offers, and values
• How to use ChatGPT for SOPs, email automations, FAQs, and beyond
• How to overcome your fear of AI and use it ethically and effectively
• Why she says ChatGPT is just as revolutionary as the invention of the internet

Tools & Resources Mentioned:

• Irena's Instagram: https://www.instagram.com/the.sologenius/
• ChatGPT Solopreneur Club: https://www.thesologenius.com/the-chatgpt-solopreneur-club
• ChatGPT Brand Builder (FREE template): https://subscribepage.io/vYogyw

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🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Is your Instagram working for your business — or just sitting pretty?

In this live social media audit episode of The Side-HustlHER Podcast, I sat down with Kiana (@CaladoraXBeauty), a luxury hairstylist and brow artist based in Connecticut, to give her content strategy a complete glow-up.

Kiana's goal? To grow her brand beyond the chair by launching her own hair extension line, hosting henna brow trainings, and building a business that actually gives her more freedom. But like many beauty pros, she was struggling with how to show up online in a way that attracts dream clients and drives bookings.

We covered:

• How to optimize your Instagram bio for search and conversions
• The one tweak that can instantly improve your profile’s SEO
• What type of content helps you stand out in a crowded market
• How to inject more personality into your page (without being cringey)
• The secret to rotating hashtags so you don’t get shadowbanned
• Why email marketing might be your most slept-on strategy
• Creative ideas to boost engagement and build trust with new followers

Whether you're a hairstylist, beauty pro, or side hustler looking to improve your content strategy, this episode is packed with practical tips you can apply today.

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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Are you leaking money in your business without even realizing it?

In this episode of The Side-HustlHER Podcast, I'm joined by my business bestie and financial coach Abigail Sarage of Tailored Financial Solutions. Together, we pull back the curtain on the financial habits that make or break your business in the first year — especially if you're building your brand while still working full-time.

We talk about:

• The money mindset shifts you must make before launching your business
• Why separating personal and business finances is non-negotiable
• How to avoid shiny object syndrome and budget smarter from day one
• Ways to financially prepare before you go full-time in your business
• Common money mistakes side hustlers make (and how to fix them)
• How to use your 9-5 income to fund your business goals strategically

We also dive into the power of stewardship, how to avoid going into debt for your business, and what it really looks like to track your finances as a founder (yes, even if you hate spreadsheets 👀).

Abigail also shares a free downloadable resource that’s helped so many women get clear on their money:

• “Where is My Money Going?” Budgeting Spreadsheet: https://tfsjourney.com/budget
• Take her “Do I Need a Financial Coach?” Quiz to find out where you stand: https://www.tfsjourney.com/quiz

Bonus: Mention “Side-HustlHER Podcast” when booking a discovery call with Abby and receive 20% off your service!

🔗 Connect with Abigail:

• Instagram: @tfsjourney
• Website: www.tfsjourney.com

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this solo episode, I’m taking you behind the scenes of my own business and giving you a cozy, unfiltered look at what’s actually working in my marketing right now. I recorded this in my pajamas (yes, seriously) because I didn’t want to miss the chance to pour into you while everything was fresh on my mind.

If you’ve been feeling overwhelmed with your marketing or unsure about what to prioritize, I’ve got you. In this episode, I’m sharing the five marketing strategies that are currently moving the needle in my business — no fluff, just the real stuff that’s working.

Here’s what I’m breaking down:

• Why in-person events (both attending and hosting) are helping me consistently book new clients
• How paid ads are helping me reach new people without exhausting myself creating endless content
• Why email marketing still outperforms social media in my business (and probably yours too!)
• How I’m using SEO and Google reviews to boost my visibility and show up in more search results
• How I’m rewarding client referrals and turning happy customers into repeat clients

Whether you’re just getting started or looking to refresh your strategy, this episode will help you cut through the noise and focus on what really matters.

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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In this episode of The Side-HustlHER Podcast, I’m joined by one of my favorite local entrepreneurs and content space owner, Novi, founder of 201 LoftHaus in Houston!

We’re pulling back the curtain on what it really takes to market a local business — and it’s not just about posting and hoping! If you’ve been feeling stuck trying to get your local brand more visible, this episode is packed with gems that will help you rethink your entire marketing strategy.

We dive into:

How 201 Loft House got started (spoiler: it started with a real need!)

• Why marketing a local business is different from an online business
• The power of in-person networking, local ads, and community building
• Content strategies that actually attract local clients (not just views!)
• Why consistency beats perfection every time
• How Novi is expanding her brand by focusing on experience and community

If you’re building a local business, trying to grow your visibility, or wanting to create a loyal fanbase in your city — this episode will give you the roadmap.

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!