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If email marketing feels overwhelming or you think you need thousands of subscribers to see results — this episode will shift your perspective in the best way.

I’m joined by my friend Dawn Richardson, Product Education Manager at Flodesk and founder of Tech Savvy Creative, to break down how she turned a small, segmented email list into a six-figure revenue stream. Whether you're brand new to email marketing or looking to improve your strategy, this episode is packed with actionable gems.

In this episode, we cover:

• How she built a six-figure business with just 250 email subscribers
• Why segmentation is the secret to email marketing success
• How to build a high-quality email list
• The best opt-ins to use to grow your list
• Best practices for sending, warming your domain, and analyzing your metrics
• The surprising truth about open rates, click-throughs, and unsubscribes
• Creative lead magnet ideas you can try this month

Links Mentioned:
👉 Try Flodesk free + get 50% off your first year with my link: www.cdcreativecoagency.com/flodesk

USE THE CODE: SIDEHUSTLE

👉 Connect with Dawn on Instagram: @techsavvycreative

Tag us on IG if you tune in! @carliann.creative + @techsavvycreative

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

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In this episode, I sit down with someone who has played a huge role in my journey into entrepreneurship — Mr. David Pack, founder of Trinity Financial Consulting. From retired Army officer to banking executive to full-time entrepreneur, Mr. David Pack shares how he prepared for the leap, why he believes in Kingdom-led wealth, and what it really looks like to build a life and business rooted in stewardship.

We talk about:

• How to know when it’s time to leave your 9-5
• The principle of seed, time, and harvest (and why most people skip the “time” part)
• How to move from survival mode to an abundance mindset
• What true wealth means
• The importance of preparation, budgeting, and reducing consumption
• Why owning 100% isn't always the win — and how partnerships multiply purpose

If you’ve ever felt the tug to do more with your gifts but didn’t know how to prepare financially, this episode is your blueprint.

Guest Info:
David Pack is the founder of Trinity Financial Consulting, where he helps churches across the country secure financing and build financial infrastructure. He also teaches Kingdom principles for wealth building through his second initiative, Kingdom Living & Wealth Building.

📧 Contact: dpack@trinityfinancialconsulting.com
🌐 Website: trinityfinancialconsulting.com

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!

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What do you do when life forces you to pivot? In this episode, I’m sitting down with digital marketing expert, podcast host, and visibility queen Michelle Thames. We’re diving deep into how she went from unexpectedly getting fired to building a thriving six-figure business by leaning into her network, showing up authentically, and trusting God every step of the way.

If you’ve been trying to figure out how to market your business, build visibility, or just get clarity on your many passions — this episode is your masterclass.

In this episode, we cover:

• How she used networking to land major brand deals and build her agency
• The difference between marketing and visibility (and why it matters)
• What to focus on when you’re just getting started with your brand
• How to monetize your multiple passions the right way
• Tips for confidently networking — even if you're introverted
• The faith and mindset shift required to stay in your lane and block out distraction

Links & Resources Mentioned:
🎧 Connect with Michelle on Instagram: @michelleLthames
📣 Join her FREE 7-Day Audio Visibility Challenge: https://bitter-haze-8573.kit.com/121e29e7ac
🎙️ Listen to her podcast: https://bleav.com/shows/social-media-decoded/

____________________________

🔗 Let’s Connect!
Instagram: @carlidorlynn | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

✨ Subscribe to my weekly newsletter for the real, unfiltered marketing advice I don’t share anywhere else! Sign up here!

📝 Book your FREE Social Media Audit: www.cdcreativecoagency.com/audit

📧 Try Email Marketing with Flodesk: Tired of social media controlling who sees your content? Try Flodesk on me for FREE today!

📝 Download My Free Guide: 30 Days of Done-for-You Social Media Prompts. Get it here!

🎧 Don’t Forget to Subscribe & Leave a Review!