Content Creation & Consumption (with a side of curry)

On this episode of The CustomerX Files, Alison is joined by Matt Egan, Global Content Director at Foundry, and Doni Lerner, Vice President of Strategy at PeerSpot. Creating content is a cornerstone of the job for most marketers, but with the evolution of content creation strategies and tactics, it's difficult to find focus and success. Matt and Doni discuss recent industry research related to content creation and consumption alongside observations about what it now takes to really craft meaningful content that impacts buyers.