Laura Maurer joins us to discuss how she started her consulting career and building her brand as a Digital Marketing Strategy consultant. Laura helps companies with their digital marketing, acts as interim CMO, and mentors female entrepreneurs - as well as building a retreat center in Ecuador. Laura believes in the importance of recognizing when you are most productive and building a schedule around it and emphasizes the importance of creating relationships with long-term clients.

Key takeaways:

• How personal brand and integrity are both critical components for consultants.
• How you can utilize LinkedIn to share authentic content and build relationships - and why you should use email marketing.
• How high-level consultants can leverage a platform to offer services to those who may not be able to hire full-time.
• Working remotely can be a great way to adjust work hours to better fit around a lifestyle.

Chapters:

1. Adapting to Career Shifts (00:00 - 06:22)
2. Discovering the Benefits of Freelancing (06:22 - 13:19)
3. Overcoming the Obstacles of Embedded Consulting (13:19 - 19:30)
4. Gaining Clarity and Creating Routines (19:30 - 26:19)
5. Cultivating Calm in a Stressful World (26:20 - 30:09)

About the Guest:

Laura Maurer is a digital marketing strategy consultant who has over 10 years of experience helping companies large and small scale through innovative digital marketing programs. She is also a coach for female entrepreneurs, working closely with them to help them gain clarity, develop routines to stay grounded and create roadmaps to launch and grow their businesses. She's the host of "Calm The Hell Down," a podcast that examines the unexpected ways we can lead calmer and more joyful lives.

Links:

Visit The Change Agents: ⁠https://www.thechangeagents.co/

Connect with Tiffany: ⁠⁠https://www.linkedin.com/in/tiffanyntagle/

Listen to “Calm The Hell Down”: https://www.buzzsprout.com/2003143

Connect with Laura: https://www.linkedin.com/in/lauramaurer1/

Visit Laura's website: ⁠https://www.lauramaurer.com/