Consistency, authenticity, and AI: How to turn marketing into leads

In this episode of The Smart Property Investment Show, host Liam Garman speaks with Robbo, the Aussie Mortgage Guy and founder of Trusted Finance, about digital marketing in real estate and finance.

Robbo emphasises the importance of building a personal brand and creating authentic, educational content to establish trust with potential clients.

He shares his journey of posting content daily from scratch in 2021, learning through trial and error to discover what resonated with his audience.

Consistency and authenticity, he notes, are more important than chasing vanity metrics, such as follower counts or flashy videos.

His approach has generated over 50,000 home buyer leads and $1.2 billion in settled mortgages organically, with a social media following exceeding 1.6 million.

The conversation also explores the growing role of AI in content creation, with Robbo encouraging agents to leverage technology while maintaining a personal touch.

Overall, Robbo highlights that staying consistent and embracing new tools are key strategies for success in a competitive real estate market.

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