Connie Matisse, Alex Matisse and John Vigeland: East Fork Pottery Co-Founders

In 2009, Connie Matisse was working at a farmer's market in North Carolina when she met her now-husband Alex Matisse, who had just finished an apprenticeship and set out on his own to make pottery. They fell in love, and what manifested — aside from a decade-plus-long relationship — was East Fork Pottery, a direct-to-consumer phenomenon with a mission to bring traditional American craft to a new generation of consumers. In 2013, Connie and Alex expanded their business to bring on their potter friend John, who now serves as CFO. In this latest episode of The Partner Ship, East Fork Pottery's co-founding team join us to discuss how they've scaled their business with heart and transparency, all while "doing the work" personally.