Connecting on Social: Do We Sound Like Humans or Radio Ads?

This week, we examine how templated language can dehumanize LinkedIn DMs, the tendency to overthink our video content, the benefits of trying out Instagram, and how to transform a mobile experience into a Disney ride.

You'll hear:

• How LinkedIn DMs that start with "At" instantly sound like radio commercials
• Keelyn Hart's advice for a different approach to DMs
• How the same templated language problem shows up in emails and social posts (and makes people tune out)
• Video advice from LinkedIn's Purna Virji and Deya on why imperfect videos focused on conversations work best
• A conversation with Instagram expert Corey Walker about how businesses can turn to Instagram in 2025.
• Insights from Brandon Beatty about how Disney's ride design provides a path for creating mobile customer experiences that feel like stories, not transactions.

This episode delves into why we obsess over perfection when audiences crave authenticity, and explores why trying new approaches might be exactly what your connections need.

Get the full show notes with links - https://www.yourcontentbrief.com/connecting-on-social-do-we-sound-like-humans-or-radio-ads/