Connect Through Words: Marketing with Heart and Strategy with Rachel Allen

Marketing that converts isn’t about louder posts or cut-and-paste avatars. It’s about words that work like assets—clear, human, and grounded in what buyers actually care about. We sit down with copywriter and strategist Rachel Allen, whose globe-trotting path from a Hong Kong hustle to a thriving practice shaped a no-nonsense approach to positioning, storytelling, and using AI without losing your voice.

We start by dismantling the half-page “ideal client” myth and replace it with psychographics and lived context—beliefs, pressures, and change moments that drive decisions.

Rachel lays out the four essentials behind every sale

right thing, right person, right time, right way

and explains why you only control a couple of them.

• shifting from demographics to psychographics
• the four rights and why control is limited
• positioning that states what it is and why it matters
• storytelling as a memory and trust tool
• AI as research and drafting support, not a crutch

To connect with Rachel Allen:

https://www.linkedin.com/in/rachelallenwrites/

https://instagram.com/boltfromthebluecopywriting

Website: https://www.boltfromthebluecopywriting.com/

I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.

Here, we explore:

• living with intention and self-trust
• alternative ways of thinking and being
• creativity, purpose, and personal growth

If you enjoy reflection, fresh perspectives, and honest dialogue, this space is for you.

If you’d like to experience this work in community, I host a complimentary monthly Accountability Circle a supportive space to pause, gain clarity, and choose a gentle next step forward. More info at https://carolclegg.com/accountabilitycircle

For those ready for deeper, more consistent support, I also offer a 90-day Accountability Package, designed to help you move from scattered ideas to steady, sustainable momentum.

You can learn more at carolclegg.com,

Let’s connect on LinkedIn and Instagram, or join my LinkedIn Group Flourish: A Community for Women Business Owners