Nancy Ridlen shares ten hard-earned lessons for women in foodservice, sales and entrepreneurship, drawing from her 25 years of experience navigating spaces that weren't always built for women. These personal confessions offer a roadmap for staying authentic while confronting biases and building successful careers in any industry.

1. Embrace Who You Are
2. Know You Will Face Challenges
3. Understand Communication Perception
4. Address Harassment and Microaggressions Head-On
5. Be Kind and Uplifting to Other Women
6. Mentor the Next Generation
7. Do Your Homework on Company Culture
8. Confront Bullying Tactics
9. Leverage the Unique Strengths Women Bring
10. Avoid Reverse Discrimination

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What separates a top-tier sales rep from the rest?
Jason Morgan, DSR of the Month at Edward Don & Company, shares how a customer-first mindset, operational insight, and strategic problem-solving helped him earn one of foodservice’s highest honors.

In this episode:
• How Jason uses his restaurant background to anticipate customer needs
• Managing multiple roles: sales, logistics, credit & more
• Navigating industry shifts: price transparency, e-commerce & AI
• Why relationships still matter more than ever
• And yes—a memorable story involving a Willie Nelson concert 🎤

🎧 Tune in to hear how putting customers first creates success that gets recognized.

#SalesLeadership #CustomerSuccess #FoodServiceSales #DSRoftheMonth #SalesStrategy #RelationshipSelling #PodcastEpisode

10 Real Things to Make the Job Fun

So let’s be honest, work is work. But, that doesn’t mean it has to be boring, stressful, or something you just ‘get through’. At W3 Sales we believe that fun isn’t just a perk, it’s a part of the process. From inside jokes to team banter to real vacation and Think Tanks that spark some really crazy ideas we found that building a connected, energized culture makes everything better. So today we are sharing 10 real things we do to make the job fun. And spoiler alert, none of them involve a ping pong table!

This episode is about creating a team that people actually want to be a part of and celebrating the little things that make a huge difference.

Let’s go have some FUN!