Community Over Algorithms & Metrics: Chase Pickett’s Approah to Scaling with Empathy

Made to Sell: Million-Dollar Conversations is our weekly show focused on making business scaling easier through real conversations with successful entrepreneurs. In these episodes, you can expect proven strategies from founders who've built thriving, million-dollar companies. Episodes feature hosts Ari and Peter Krzyzek conducting candid interviews with high-growth business leaders, sharing the branding, marketing, and sales strategies that actually work, plus insights from their 15+ years helping over 250 businesses launch and grow successfully.

In today's episode, you'll hear Chase Pickett, CEO and co-founder of Precision Social, share their unique approach to modern marketing, cutting-edge sales strategies, and entrepreneurial growth that helped them redefine how businesses connect and scale. Their journey reveals how building a business with community at its core, empowering high-performing teams, navigating the constantly shifting sales landscape, and integrating AI can lead to profound success.

You'll hear Chase Pickett discuss:

• Building a business with community at its absolute core.

• The art of empowering high-performing teams.

• Navigating the constantly shifting sales landscape.

• How AI fits into the whole puzzle.

• The most important shifts and surprising ways businesses connect, grow, and stand out today.

Share your biggest scaling challenge and tag @chykalophia for the chance to win a free strategy session with Ari and Peter. Download our Website Conversion Self-Audit Checklist to start auditing your website for conversion gaps.

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Ready to implement the strategies you're hearing on the show? Ari and Peter work directly with entrepreneurs and business owners on branding, marketing, creative, and web projects that drive real growth. Whether you need a complete brand overhaul, website optimization, or marketing strategy development, their team brings 15+ years of proven experience to every project. Book a call to discuss your specific needs here.

Mentioned Resources, Links & Tools:

• Claude: This is Chase's preferred AI platform for processing his thoughts1. He records himself speaking, gets the transcript, and uses Claude to analyze, challenge, and expand on his ideas: https://claude.ai

• "Shock and Awe" package: Chase’s gift box strategy is a perfect example of a "shock and awe" package, a concept discussed in The One Page Marketing Plan book by Allan Dib. The concept involves creating a highly memorable and impressive first impression on a target audience.

• EO (Entrepreneurs' Organization): EO was mentioned as a networking group that was instrumental in the early growth of Precision Social through word-of-mouth referrals: https://eonetwork.org

• Ari & Peter’s Book: Made to Sell: Creating Websites that Convert

Stay connected with us Ari and Peter Krzyzek, plus our guest speaker

• Ari Krzyzek on LinkedIn and Instagram @ari.krzyzek
• Peter Krzyzek on LinkedIn
  
• 
  Chase Pickett on LinkedIn and Instagram @chasepickett_