Community, Events, And Going Global With Liz King

When the pandemic hit the world in 2020, the entire meeting planning industry entered a brand new era. What has once focused on face-to-face interactions now transitioned to virtual gatherings. This offers both opportunities and challenges in expanding a business around the world. Megan Martin talks with community and event expert Liz King who discusses how their business underwent several iterations before bringing their content to a global audience. She explains how they create subspaces within their community to touch both lurkers and highly engaged members. Liz also talks about the right ways to leverage technology in managing digital communities and how to experiment with content creation to ensure consistent engagement.