Community-Driven Business Growth: Event Hacks

In this fun and tactical episode, Cheryl and Colleen dive deep into the power of hosting client events that build genuine community and grow your business. From Zoom calls with team members (and last-minute hair fixes!) to organizing pumpkin carving parties and sponsor-supported appreciation events, they cover the full range of what it takes to plan, execute, and benefit from meaningful client experiences.

They share tried-and-true ideas—from low-cost local walks to more elaborate hosted events—and talk through how to get the right people in the room, follow up intentionally, and weave these moments into your business strategy. You'll hear stories, systems, and strategies for staying top of mind without feeling salesy—and why sometimes, the best business move is just to gather your people and have a good time.

This episode is a must-listen for any service-based entrepreneur looking to build loyalty, increase referrals, and show up with heart.

✨ What You'll Learn:

• How to plan client events that feel authentic and fun (not forced or awkward)
• Why video calls matter in today's relationship-based business landscape
• Tips for securing sponsorships and keeping event costs down
• How to identify the right invite list for maximum connection and ROI
• Simple follow-up strategies that convert event guests into clients and referrers
• Lessons learned from real-life event fails (and wins!)
• Why community is your greatest business asset

👯‍♀️ Stay Connected:

• Follow Cheryl on Instagram: @cheryljeanmed

• Connect with Colleen: @colleenhungerford

• Stay up to date with the pod: @doingthisrightpod