Communicating as a B Corp | What They Said: The Influencer Marketing Podcast | Ep.9

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The "What They Said" influencer marketing podcast returns for season 2 🎙️🎙️.

To celebrate B Corp Month, we invited Gen B leader, India Rawlin, Head of Brand at fellow B Corp, TrueStart Coffee, to come chat all things people, planet and performance.

India challenges our very own coffee aficionado and pod host Sammy Albon to a taste challenge, whilst discussing how their accreditation as a B Corp reflects and shapes their communications, including:

• The priorities of creator collaboration as a B Corp.
• Measuring environmental impact when every video view contributes for counting emissions.
• Communicating the benefits of becoming a B Corp to customers and suppliers.
• The impact of accreditation inside the business.

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