What does it take to go from journo to digital marketing heavyweight?

John Kerrison started his career in TV newsrooms before shifting gears into government communications. Today he's Director of Digital Content & Creative at the NSW Department of Customer Service, leading teams across social, web, video and brand.

In this episode, we talk about:
• The surprising skills journalism gave him for digital comms
• Why trust and transparency are non-negotiable for brands in the AI era
• How curiosity (and the odd chocolate croissant) fuels career growth
• The story behind a Sky News panel and some very quick-thinking producers

From broadcast to government, John's story is all about reinvention, resilience and finding your voice in unexpected places.

How do you take a local cookie brand from a Byron Bay market stall to Qantas flights and Oscar gift bags?

In this episode, we explore the magic behind building brands that last, without losing what made them lovable in the first place. Emilie shares how her small but mighty marketing team gets big results, and the surprising role comedy and improv play in her creative process.

From supermarket shelves to stand-up stages, this episode leaves no crumbs.

What difference can a business make to Reconciliation in Australia?

Hint: It's not just an Acknowledgment of Country on the footer of your website.

It's about real action - creating jobs, supporting Indigenous businesses, and ensuring Aboriginal and Torres Strait Islander peoples have a seat at the table. This is where a Reconciliation Action Plan (RAPs) comes in.

We spoke with Adrian Cheatham, from Reconciliation Australia to learn more about the power of RAPs and the tangible benefits of having one in place. We've even committed to starting on ourselves.

In this episode, hear why:

• Why over 3,300 organisations have committed to a RAP

• The real impact RAPs are having in workplaces across Australia

• The uncomfortable truth about businesses that choose to do nothing