🎉 100 episodes later… we bring you the woman who started it all: our mom.

In this very special milestone episode of Commercially Speaking, Bo and Timmy sit down with Jo Barron, the original communicator, a real estate entrepreneur, teacher, ballerina, and matriarch of the Barron family. What starts as a celebration of 100 episodes becomes a heartfelt, hilarious, and often tear-inducing journey through faith, marriage, parenting, storytelling, hospitality, entrepreneurship, and legacy.

Jo shares how she sold condos in Acapulco, turned open houses into theater, started a Century 21 franchise in a hotel lobby, raised six kids (plus a few extras), and came to faith in Christ in her 30s—all while never backing down from a good story or a great handshake.

🎙️ What You’ll Hear:

• How Jo sold luxury condos on the beach at age 22
• The story of breaking off her engagement… then winning back Bo and Timmy’s dad
• Why communication is the most underrated real estate skill
• Her unlikely experience with machine guns, money counting, and a Tommy gun at 14
• How hospitality shaped their family—and 12+ families who lived in their home
• What it means to truly listen, truly lead, and truly love

🎧 You don’t need to know CRE to love this episode—you just need a mom.

Join us in honoring a life well-lived and a legacy still unfolding.

👉 Listen now on Spotify, Apple Podcasts, or YouTube

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

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Time Code

00:00:00 - It’s Finally Happening!00:02:12 - Thanks To Our Sponsors!00:02:47 - Can We Open With Prayer?00:03:57 - Why Didn’t You Want To Do This?00:06:05 - Bo Started In Residential!!?00:11:19 - Why Am I Here!?00:13:19 - If Communication Is Hereditary, We Got It From You00:15:40 - Everyone’s Favorite Mom00:17:37 - Can’t Tell You How Many Times She’s Been Pulled Over00:23:52 - Little Backstory00:25:48 - The Innovative and Creative Jim Rogers00:28:33 - Shake The Hand, Look ‘Em In The Eye and Remember Their Name00:32:33 - The Transfer To Louisville00:34:17 - Why Timmy Loves Chicago00:36:50 - The Importance Of Family00:39:23 - What Did You Want To Do In College?00:40:43 - Mom Goes To Mexico00:44:56 - Mom’s intro into Real Estate00:47:10 - Let Me Introduce Our Mexican Brother, Rodrigo00:53:52 - Be Hospitable00:58:50 - Selling Beach Front Real Estate In Mexico01:03:29 - Realizing Dad Was Different Than The Others01:13:35 - The Moment My Dad Knew He Like Your Dad01:17:03 - Where I Come From They Taught Us Not To Pee On OUR Hands01:18:56 - The Sting!01:21:53 - How Dad Proposed (Asked For Mom’s Hand In Marriage)01:25:19 - Will I Be Satisfied In Owensboro, KY?01:30:18 - So What Was Your Plan For Work?01:32:05 - A Man With A Machine Gun!?01:35:51 - Serving Tables01:38:24 - Switchboard Operator01:42:16 - The Power Of A Smile01:44:48 - Learning The Corporate Structure01:47:46 - Why Don’t You Come Work With Me?01:49:38 - Why Don’t You Just Open Up A Real Estate Company?01:56:13 - A New Life02:00:00 - There Is No Substitute For “Mom” (or “Dad”)02:02:34 - The Turning Point02:15:53 - You Were Changing02:23:43 - Love Covers A Multitude Of Sins02:34:14 - I Think It Is About You02:36:53 - You Are The Greatest Mom Ever!

Marketing isn’t magic—it’s just sales at scale. In this episode of Commercially Speaking, Bo and Timmy sit down with marketing expert Wes Gay to unpack why most commercial real estate professionals struggle to generate leads—and what to do about it.

From crafting crystal-clear messaging to playing the guide (not the hero), Wes walks brokers through a smarter, simpler way to get real results. You’ll learn:

• Why flexing on social media backfires
• How to talk so your ideal client actually listens
• The 3 things every broker should be doing to win more deals
• Why storytelling frameworks like StoryBrand can radically shift your approach
• The power of empathy in establishing authority and trust

Whether you’re a seasoned broker or just trying to get your marketing off the ground, this episode will change how you think about building your brand.

🎯 Don’t miss this masterclass in message clarity, lead generation, and CRE growth.

🎧 Listen now on Spotify and YouTube

🔗 Join Wes and Bo’s marketing cohort at wesgay.com/CS

• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• 🥏All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00 - Start00:14 - Cold Open01:08 - Thanks To Our Sponsors02:53 - Most Companies Are Really Bad At Talking About Themselves05:07 - Posting to flex05:30 - The Ideal Client Story08:00 - What problem are we solving? tension attracts attention09:35 - There’s an end goal in mind10:13 - The Client Is The Hero11:21 - We Are The Guide12:01 - Empathy + Authority = The Guide12:58 - So How Do We Demonstrate Our Authority In A Way That Wins Clients?16:02 - Marketing Overwhelm16:55 - What Works For CRE? (Direct Mail, Email, Podcasts, LinkedIn and Twitter/X)18:50 - Thanks To Our Sponsors19:53 - Where and How To CONSISTENTLY Demonstrate Your Expertise22:08 - Are Even Sure That Our Audience Knows What Brokers Do?23:15 - People Transact CRE For Only 2 Reasons!23:59 - Give Your Knowledge Away For Free?25:02 - Just Be An Expert Who Explains Things To People In A Way They Can Understand26:12 - “So, Here’s The Plan!”26:39 - Success Or Failure: The Way You Wrap The Story Up27:18 - CRE Marketing Mastermind30:49 - You Don’t Have To Do Social Media Unless You Do!32:58 - Before We Let You Go…34:23 - Pop Quiz

🚨 What happens when CRE goes terribly wrong? In this episode of Commercially Speaking, Bo and Timmy welcome Stuart and Ethan from Lipscomb Restoration to talk floods, fires, mold, and mayhem—and why disaster cleanup is the most overlooked skill in commercial real estate.

From self-storage infernos to basement floods no one saw coming, this episode is packed with real stories of real estate gone wrong—plus insider tips on how to protect your investment before disaster hits. Whether you're a broker, investor, or property owner, this one’s a must-listen.

🎯 Here’s what you’ll learn:

• Why commercial property insurance might not cover what you think
• How one rooftop plumbing fail wrecked 3 stories of a building
• The hidden threat of “category 3” water and how to handle it
• What mold, mice, and mystery smells can really cost you
• How to build a disaster plan that saves you money and stress

🎧 Listen now on Spotify and YouTube—and subscribe for more behind-the-scenes CRE stories.

🔗 Resources Mentioned:

• 💧Lipscomb Restoration Solutions - https://www.lipscombhydracleaning.com/
• 💦Lipscomb On Facebook - https://www.facebook.com/LipscombHydraCleaning
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Cold Open

00:01:30 - Thanks to our sponsors

00:02:10 - When Things Go Wrong

00:05:23 - How Does Someone Go Into Restoration?

00:10:42 - How To Talk Your Friend Into Joining Your Restoration Business

00:12:19 - Carpet Cleaning Goes Viral

00:16:37 - All Insurance Companies Are Not Created Equal

00:20:26 - An Idea For Using Ai To Shop for Insurance

00:23:51 - Language vs Interpretation of Insurance Policies

00:27:44 - A Strange Rain In Central City

00:31:26 - Contamination (Sh*t) Levels Explained

00:32:24 - Moister Meters

00:35:08 - The Mold You Know

00:36:34 - Any Room, Any Time, All At Once! (Mold)

00:38:00 - The Question Is: “Is There A Problem?”

00:39:54 - When To Call Y’all?

00:43:07 - How To Handle Smoke

00:48:03 - Restoration vs Re-modeling

00:49:36 - Ye Ole Freeze & Bust

00:50:49 - When The Water Rises So Does Business

00:53:18 - Being There For People’s Worst Days

00:54:26 - Trauma Amnesia

00:58:11 - Common Mistake Property Owners Make When Things Go Wrong

01:00:19 - Who You Gonna Call… First? (Insurance or Professional)

01:05:37 - Preventative Measures

01:09:09 - When To Let Your Faucets Drip?

01:12:06 - Flood By TikTok

01:13:17 - Ethan Give Stuart A Bath

01:17:10 - Material Selections

01:20:42 - Outro!

🚨 Is industrial real estate on the verge of a major shift? In this episode of Commercially Speaking, Bo and Timmy Barron welcome back fan-favorite Chad Griffiths for a deep dive into what’s really going on in industrial CRE—from tariffs and trade wars to data center bubbles and global power shifts.

Chad brings his signature mix of humor, insight, and t-shirt-worthy wisdom to explain how tariffs, political chaos, and supply chain uncertainty are creating both risk and opportunity. From the Trump administration’s trade tactics to the rise of fake data centers, this conversation pulls no punches and delivers must-know insights for anyone navigating the industrial real estate space in 2025.

🎯 Key Topics Covered:

• Why the U.S. is becoming more protectionist—and what that means for Canadian investors
• The truth about data center speculation and what could pop the bubble
• How small-bay and mid-bay warehouses may be the strongest CRE play right now
• What to know about industrial outdoor storage (IOS) and where institutional money is headed
• Why global friendships are shifting and what history teaches us about today’s alliances

🎧 Listen now on Spotify, Apple Podcasts, or YouTube—and don’t forget to hit subscribe, comment, and if someone came to mind during this episode, share it with them!

🔗 Resources Mentioned:

• Connect With Chad Griffiths: Twitter (X)- @chadgriffiths YT: https://www.youtube.com/@industrialize
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

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⏰Time Code⏰

00:00:00 - Welcome00:00:56 - Thank You to Massimo Group and Site To Do Business For Sponsoring This Episode00:01:31 - Welcome Back Our Favorite Canadian and The Industrial King, Chad Griffiths00:03:07 - Sorry About The Tariff’s, Man00:04:18 - Canadian Gift00:08:44 - “We’re #2!” (A Brilliant Avis Campaign)00:09:42 - Let’s Get Back To Tariffs00:11:31 - Trade Tension (War)00:13:22 - 3 Goofballs Talk Ukraine00:19:39 - A Brief History Of WWII00:23:12 - The End Of Globalization?00:31:27 - Data Center Outlook Since DeepSeek’s Coming Out Party00:35:15 - No Clear Exit Strategy00:37:11 - One Giant Data Center Bubble?00:38:16 - Thanks To Our Sponsors00:39:20 - I Like How Exciting Data Centers Are But….00:40:33 - People Are Building Fake Data Centers (Groq CEO)00:42:11 - Are Data Centers Real Estate?00:42:51 - 1.21 Gigawatts!00:44:57 - If You Build It, Will They Come??00:46:07 - Are There Actually Fake Data Centers Out There?00:47:56 - Groq vs Grok00:50:58 - Most Exciting Thing In Industrial Real Estate For 2025?00:54:26 - Mid Bay vs Small Bay Industrial00:56:01 - Mary Jane Update For Timmy00:59:12 - Pop Quiz01:04:51 - Outro

🚨 748 government leases TERMINATED…SO FAR! Elon Musk and the Trump administration’s Department of Government Efficiency (DOGE) are on a mission to cut costs, slash office space, and reshape commercial real estate—but is this the biggest shake-up in CRE history or just political theater?

In this explosive episode of Commercially Speaking, Bo and Timmy Barron sit down with GSA insider-turned-broker Chad Becker to break down:

🔥 Why the government is gutting office leases (and what it means for landlords)

🔥 How Elon’s efficiency mandate is wiping out government office space

🔥 Why landlords with GSA tenants could be in big trouble

🔥 The real reason behind DOGE’s $105 billion in ‘savings’ (spoiler: it’s NOT what you think)

🔥 The cities that will be hit hardest by federal lease terminations

🔥 What does all this mean for Commercial Real Estate Professionals?

📍 Plus: Chad reveals how some landlords "win" a government lease but lose millions, the real story behind GSA lease clauses, and whether this federal downsizing is a smart move or a disaster waiting to happen.

🎧 The biggest story in commercial real estate is unfolding—don’t miss it! Listen now on Spotify, Apple Podcasts, or YouTube!

🔗 Resources Mentioned:

• 📊 GSA Lease Termination Map – Track which markets are getting hit https://www.linkedin.com/in/tchadbecker/
• 🚀 DOGE Efficiency Report – Breaking down the $105B in ‘savings’ https://doge.gov/savings
• 🏢 Chad’s Website (ARCO Real Estate Solutions) – arcoresolutions.com
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game Of Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

Chapters

00:00 Cold Open02:06 The Impact of Government Policies on Commercial Real Estate04:01 Understanding GSA and Its Role in Real Estate10:18 The Unique Nature of GSA Leases19:51 Termination Clauses and Their Implications29:42 Creative Deal Structuring in GSA Leasing33:39 The Future of GSA Leases and Market Trends36:14 Navigating the Landscape of Federal Leases37:22 Understanding the Current Federal Real Estate Strategy45:07 The Return to Office: Implications and Challenges50:20 The Impact of Lease Terminations on Federal Employees56:38 Opportunities in Federal Real Estate: A New Perspective01:03:43 Streamlining Federal Building Disposal Processes01:09:39 Analyzing GSA Lease Terminations and Market Trends01:17:43 Engaging in a Fun Pop Quiz01:20:47 Closing Thoughts and Future Insights

Ever wonder how some CRE brokers land six-figure commissions for “doing nothing”—and why that’s not the full story? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with James Milner, CCIM, a commercial broker and CCIM leader, to uncover the reality of commercial real estate brokerage, how the industry really works, and why earning a CCIM designation is a game-changer.

James shares his journey from real estate paralegal to CCIM leader, explains the hardest part of breaking into commercial real estate, and reveals how brokers really make money (hint: it’s not as easy as it looks!). Plus, he gives an inside look at why CCIM is the gold standard in CRE education and what brokers need to do to earn it.

🔑 Key Takeaways:

• How brokers actually get paid (and why some fees seem too good to be true)
• The biggest mistakes new brokers make (and how to avoid them)
• What CCIM is and how it can 10X your career in CRE
• Why some deals require brokers to step back—and when they should step in
• The impact of Hurricane Helene on Boone, NC, and how businesses are rebuilding

📍 Plus: Timmy takes another CCIM pop quiz, James gives his top 3 reasons portfolios get rejected, and Bo shares the number one mistake he made when submitting his CCIM portfolio.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube!

🔗 Resources Mentioned:

• • ❤️ Boone, NC Small Business Relief Fund – Donate here: boonechamber.com/foundation
  • 🏢 Appalachian Commercial Real Estate – AppalachianCRE.com
  • 🤖 Superpowers HQ – Get a CRE executive assistant: superpowershq.com/commerciallyspeaking
  • 📊 CRE Marketing Mastermind – wesgay.com/cs
  • 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
  • All Disc, No Balls! — Tizbee, The Secret Game For Champions — tizbee.com
  • 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
  • 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

Ever wondered how to make the leap from real estate broker to developer? In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Blake Richey, CCIM, a former broker turned multifamily developer, to discuss what it takes to build, fund, and scale a development business.

Blake shares the exact steps he took to transition from closing deals for clients to building his own multimillion-dollar properties. From his first investment in a self-storage facility to raising capital for 200+ unit apartment complexes, this episode is packed with practical insights for brokers, investors, and aspiring developers.

🔑 Key Takeaways:

• How Blake landed his first development deal (without having millions in the bank)
• What it really takes to go from brokerage to development
• How to structure deals, raise capital, and secure financing
• The biggest mistakes first-time developers make (and how to avoid them)
• Why multifamily housing is still one of the best investments in today’s market

📍 Plus: Timmy gets a crash course in development, Bo drops some CCIM wisdom, and the guys discuss the power of relationships in CRE (and how one conversation can change your career).

🎧 Listen now on Spotify, Apple Podcasts, or YouTube!

• 🏗️ Blake Ritchie’s Development Firm – TSPKY.com
• 📊 CRE Marketing Mastermind – wesgay.com/cs
• 🛠️ Site to Do Business (STDB) – The secret weapon for site selection and market analysis - stdb.com
• 🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
• All Disc, No Balls! — Tizbee, The Secret Game For Champions — tizbee.com
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

⏰Time Code⏰

00:00:00 - Start00:04:15 - Grew Up On A Farm00:04:49 - Real Estate Appraiser to Residential Agent00:05:28 - Brokerage to Development00:06:57 - How Does Someone Become A Developer?00:09:25 - We Didn’t Know What We Were Doing00:10:12 - How Bo Bought His First Property00:11:28 - If The Deal Is Good Enough The Money Will Show Up00:12:23 - Developer Vs Construction Company00:14:20 - Speed, Quality or Price. You can only pick 200:16:17 - The 4 Feasibility Tests00:17:45 - The Type Of Sites I Like00:20:19 - What a Civil Engineer Does00:25:39 - Entrepreneurs vs Bureaucrat00:28:54 - What Are Some Mistakes Learned That You Will Never Make Again?00:32:04 - Why Multi-Family?00:33:23 - What Happens After Receiving The Certificate of Occupancy?00:35:49 - Develop to Sell00:37:14 - Any Aspirations To Develop Other Asset Classes?00:38:08 - How Do You Lease It Up?00:40:01 - How Do You Structure A Development Deal?00:46:10 - I Never Thought I Could Get $12M For A Deal00:48:45 - How Do You Get The Money For The 1st Deal?00:53:33 - Pop Quiz01:00:05 - The Value Of CCIM Education

🔗 Resources Mentioned:

Most CRE brokers follow the big-firm playbook. Sam McVay doesn’t. As the co-founder of McVay Real Estate, Sam has transacted over $14 billion in deals across hospitality, office, retail, and alternative assets. But instead of chasing volume, he’s built a boutique firm that prioritizes relationships over transactions, quality over quantity, and integrity over conflicts of interest.

In this episode of Commercially Speaking, Bo and Timmy Barron sit down with Sam to talk about:

✅ Why big brokerage firms prioritize their bottom line over yours

✅ The hidden conflicts of interest in traditional CRE firms

✅ Why Sam believes face-to-face deals will always outperform digital deals

✅ The cutting-edge AI tools he’s using to streamline transactions

✅ What global investors are buying in Australia, Asia, and the U.S. right now

📍 Plus: Sam shares his wild journey from New York to London to Sydney, explains how he built a CRE powerhouse with just 8 brokers, and even gets a crash course in Timmy’s new sport, Tizbee.

🎧 Listen now on Spotify, Apple Podcasts, and YouTube!

🔗 Resources Mentioned:

• 📊 McVay Real Estate – mcvayrealestate.com
• 🏨 CRE Marketing Mastermind – wesgay.com/cs
• 🎾 Tizbee: All Disc, No Balls! – Tizbee.com
• 🧠 SuperpowersHQ – Get an EA who understands CRE superpowershq.com/commerciallyspeaking
• 💡 Massimo Group – World-class coaching for CRE brokers: massimo-group.com
• 🛠️ Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: stdb.com

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⏰Time Code⏰

00:00 - Start03:01 - All Disc, No Balls04:46 - Meeting Sam McVay06:38 - How Did Your CRE Journey Unfold?09:34 - 10% Commission11:24 - The Fundamental Problem With How Most Agencies Operate15:21 - Conflict of Interest24:11 - Doing Business Face to Face28:22 - The Impact of a Good Dad34:59 - Movie Trailer Listings, VR Tours, and Leather Bound Materials40:16 - Using Ai For Accuracy and Efficiency45:22 - Key Differences Between Australia, US and New Zealand Markets52:37 - Trump Requires Federal Employees Back To Office55:33 - More Than Face To Face

🎉SIGNUP FOR THE WEEKLY NEWSLETTER FOR CURATED CONTENT ON COMMERCIAL REAL ESTATE TRENDS, THRIVING IN BUSINESS AND MORE: https://subscribe.wgbarron.com/?utm_source=newsletter_shareSUBSCRIBE and LISTEN to Commercially Speaking Here:Youtube: www.youtube.com/@CommerciallySpeaking Apple: https://podcasts.apple.com/us/podcast/commercially-speaking/id1680750330Spotify: https://podcasters.spotify.com/pod/show/commerciallyspeakingAmazon Music: https://music.amazon.com/podcasts/ad036303-414c-4e30-9e89-768d30ed3ffb/commercially-speaking----📲 Connect with us:Youtube: https://www.youtube.com/@commerciallyspeaking Instagram: https://www.instagram.com/commerciallyspeaking/Facebook: https://www.facebook.com/commerciallyspeakingTiktok: https://www.tiktok.com/@commerciallyspeaking Newsletter: https://subscribe.wgbarron.com/?utm_source=newsletter_share----Bo is a CCIM Instructor and the owner and operator of Barron Commercial Group servicing Western KY and it's surrounding markets. For all CRE inquiries visit http://www.barroncommercial.comTimmy is an actor, comedian, writer and host: @timmybarron https://youtu.be/ICoIAHSZvgA