Commercializing Sustainability with Phil White of Grounded World

In this episode of Decarbonizing Commerce, host Keith Anderson welcomes Phil White, co-founder of Grounded, a boutique agency and B Corp focused on embedding sustainability into business models. Phil discusses how Grounded helps both large and emerging brands integrate sustainability into areas like product design, packaging innovation, and retail activation. By connecting purpose to profit, Grounded aims to close the gap between sustainability intentions and commercial actions. Phil shares insights into their innovative approach, including case studies on transforming consumer behaviors towards more sustainable practices and the importance of commercial value in driving retailer support for sustainability initiatives. This episode highlights the critical steps and collaborative efforts required to make sustainability a core business driver.