Combining Influencer Content with Paid Media Strategy with Nicole Dunger and Ryan Davis People First

Nicole Dunger, Vice President of Growth, and Ryan Davis, CEO of People First, highlight the value of integrating influencer content into paid media strategies, a practice becoming more common in the political and advocacy space. The use of micro-influencers is key for state and local races, and the paid amplification can promote authentic voices to hard-to-reach voters. Campaigns are planning their influencer strategies earlier in the campaign cycle and effectively using creator content to inform messaging to a broader audience.

We talk about:

• The common practice of commercial brands to use creator content in paid advertising
• Why micro-influencers with 5,000-50,000 followers are the sweet spot for congressional races
• Measuring ROI from influencer campaigns
• Learning to cede creative control to influencers, trusting them to know how best to communicate to their followers

#PeopleFirst #Influencers #InfluencerCampaigns #InfluencerMarketing #PoliticalCampaigns #DigitalCampaigns #VoterOutreach #Election2026

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