Columbia Sportswear’s New Campaign & Bud Light’s Football Marketing Efforts

We explore the social media strategy behind the film Oh, Hi!, Columbia Sportswear’s new campaign embracing the unpredictable outdoors, and Bud Light’s football marketing efforts featuring Peyton Manning. Check out the full stories, written by our reporters, over at ⁠⁠⁠⁠⁠Marketing Brew⁠⁠⁠⁠⁠. And let us know your thoughts at [e-mail]. The Refill is generated with ⁠⁠⁠⁠⁠Wondercraft⁠⁠⁠⁠⁠.