Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world
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Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world
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In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.
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