What worked and what really didn’t in marketing in 2025?

In this episode, we spill the tea on the wins and fails we witnessed across the year. From client work to our own marketing, domestic challenges to international hurdles - this was a year of shake-ups and survival stories.

Inside we explore:

• What it took for small businesses to overcome a year of fighting fires
• The brands that came out better off and those who didn’t (in our humble opinions)
• Marketing campaigns that impressed us and the channels that delivered the most

We also discuss a pretty major values-based decision we had to make around how we deliver this podcast - a platform conundrum many purpose-led businesses would have encountered this year too.

If you’re looking for a shortcut to some of this year’s biggest learnings in marketing, this episode won’t disappoint.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

So many entrepreneurs have been taught that messaging is about persuasion, urgency, or cleverly pushing people toward a yes. No wonder it feels uncomfortable.

This episode offers a different lens: we talk about persuasion as clarity, as resonance, and as a way of saying ‘I see you and I understand where you are right now’.

We explore how to communicate without slipping into fear-based tactics, how to speak to the emotional truths behind your audience’s goals, and why connection always comes before conversion.

We also talk about the six principles of ethical influence and how to use them to strengthen your message, not manipulate behaviour.

If you’re ready to craft messaging that actually feels aligned — messaging that reflects who you are, what you believe, and the people you're here to support — you’ll love this conversation.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Despite all the innovation and technology available to us, at the core of every successful business is its people.

In this episode, we speak with Dr Angela Jackson, founder of Future Forward Strategies and lecturer at the Harvard Graduate School of Education where she teaches entrepreneurship in the education marketplace.

Angela is an authority on on the future of work, consulting at the intersection of technology and human capacity.

Inside, we ask:

• What does the future of work look like and who will thrive in it?
• Why are small businesses and start-ups best positioned?
• How does taking care of your people at work ripple out to communities?
• How can AI help us manage our workplaces more productively but also with more empathy?
• How can mission-driven entrepreneurs access ethical investors and capital?

Dr Angela’s best-selling book The Win-Win Workplace is available online and in select stores. You can purchase it here: https://www.readwinwinworkplace.com/.

Request Dr Angela’s investor list by connecting with Dr Angela on LinkedIn or via her website: https://www.drangelajackson.com/.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.