There’s a lot of chatter out there about AI and how to use it in your marketing.

While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly.

Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required.

In this episode we explore the incredible ways that AI can assist you in your marketing - from generative prompts that support your content creation, through to agentic solutions that can automate tasks that currently cost you time and money. We discuss the opportunities of knowledge assistants and deep research, as well as the feeds you can give to ensure your marketing is on message, on tone and on brand every time.

But, we also identify the red flags and the unintended costs of AI tools - not to stop you from leveraging their power - but to help you use them with more intentionality and less waste.

Just remember, success in marketing isn’t defined by the tasks you do or how fast you do them. It’s in the connection with your audience. For that, whether you use AI or not, you need strong brand foundations.

If you feel yours need revisiting, our Mentorship programme has everything you need to build strong foundations and use them strategically across all major marketing channels, to grow your audience and your business in alignment with your values.

Learn more at www.themarketingcollective.co.nz/mentorship

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.

In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.

From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday.

Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.

If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.

A few of the organisations that Mike mentions in this episode are:

• Echo Technology Lifecycle Solutions for e-waste recycling.
• Recycle-A-Device with Digital Future Aotearoa
• Toitū Envirocare for impact measurement

And you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nz

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What if productivity isn’t about doing more — but doing what matters?

In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs.

We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful momentum.

Whether you’re stuck in output mode or craving a new rhythm, this is your permission slip to slow down and move forward. Tune in for grounded insight, practical strategies, and a much-needed reframe.

For more information about Rachel’s work visit www.quotient.nz

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For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.