Collaboration and Creativity in Multifamily with Kara Rafferty

In this episode Anne and Chris sit down with Kara Rafferty, National Director of Sales at Apartment Geo-Fencing, for a long-anticipated conversation on what collaboration in multifamily really looks like.

Kara brings a wide-ranging perspective shaped by years on the vendor side of the industry, deep involvement with apartment associations, and a passion for building relationships that go beyond transactions. The conversation explores the shared responsibility between vendors and operators, the importance of transparency and respect, and why defaulting to blame or rigid marketing templates often misses the bigger picture.

The group also dives into Kara’s approach to brand awareness, including the role of streaming TV, geo-fencing, and video in reaching renters earlier in their decision-making process. Throughout the discussion, she challenges marketers to move from “checkers to chess” by prioritizing creativity, storytelling, and differentiation in an increasingly crowded landscape.

The episode wraps with a look at the Multifamily Marketing Hive, a community Kara helped co-found to encourage open learning and idea sharing without a sales agenda, reinforcing the central theme of collaboration as a driver of better outcomes for the industry.

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