Cold to Connected: Making Your Email Marketing Meaningful

B2B Marketing Excellence & AI Podcast with Donna Peterson

Are your emails building real relationships—or just filling inboxes?

In this episode, I share how to create meaningful connections through email marketing that actually resonate with your audience. I’ll walk you through why industry-specific lists from trusted publishers make all the difference, and how segmenting those lists can lead to better engagement.

You’ll hear how I use AI tools like ChatGPT to craft personalized, value-focused messages that speak directly to the recipient’s needs—not just their job titles. Plus, we’ll talk about list maintenance, branding consistency, and simple nurturing strategies that build trust and make life easier for your sales team.

Whether you're just getting started or looking to refine your current efforts, this episode is full of practical tips to help you create emails people actually want to read.

Timestamps:
• 00:00 – Welcome: The Real Purpose Behind Your Emails
• 00:52 – Why Industry-Specific Lists Matter So Much
• 02:45 – Segmenting for Relevance and Respect
• 05:04 – How AI Can Help Personalize (Without Sounding Robotic)
• 06:47 – Messaging That Builds Trust and Adds Value
• 08:26 – Using Industry Knowledge to Cut Through the Noise
• 10:43 – Quick Recap: What You Can Start Doing Today
• 15:10 – Final Thoughts & A Gentle Challenge

👉 Ready to take your email marketing to the next level? If you’re looking for tailored strategies or help finding the right audience lists, reach out—I’d love to help you build connections that actually move the needle.

Let’s work together to inspire success in everything we do and with everyone around us.

🎧 Subscribe for more episodes, and visit www.worldinnovators.com to learn how we can help you build marketing that connects.