Do your marketing strategies keep you stuck in the past or position you for long-term growth? In today's episode with Mike Marut, discover how Revenova transformed its marketing approach, moving from outdated outreach and dormant social media into a people-first strategy powered by leadership visibility and authentic content!

You’ll hear how their native AI gives them a true edge in the crowded TMS space, why conferences matter for brand awareness, and how empowering employees to create content fuels confidence and sales!

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

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💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

What’s really going on in today’s produce and freight markets? Why are growers taking massive hits while carriers in Florida see rates spike overnight?

In this episode, Cody Koehler is back to break down the ripple effects from California’s record harvest challenges, Florida’s severe capacity shortages after new regulations, the Pacific Northwest’s rate swings driven by onion and potato harvests, and why fraud prevention has become the number one competitive edge for brokers.

We also discuss how capacity relationships, pricing transparency, and customer education create long-term trust, as well as how RFP strategies and Federal Reserve rate cuts may shape the next market cycle.

About Cody Koehler

Cody is a 21-year veteran in supply chain/logistics. He has done just about everything in this industry minus holding his CDL (he did drive a yard dog though). In his current role, he oversees the sales and marketing teams for A&Z trucking, a 20-year old brokerage that specializes in produce and reefer freight, as well as cold storage and cross docking.

Connect with Cody

• LinkedIn: https://www.linkedin.com/in/cody-koehler-1a922b162/
• Website: https://aandztrucking.com/
• Email: info@aandztrucking.com

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

How much stronger would small carriers be if cash flow were no longer their biggest struggle? I’m excited to bring two Seans on the show, Denim’s Sean Smith and Truckstop’s Sean Dehan!

In this episode, we talk about Truckstop’s acquisition of Denim and why this strategic decision is a game-changer for the transportation industry. Plus, we cover how the integration of 20+ years of factoring expertise with cutting-edge fintech is transforming payments from a manual, holiday-delayed process into a 24/7/365 automated system that delivers cash in under a minute!

From reducing invoice inquiries and errors to tripling Denim’s volume by tapping into Truck Stop’s customer base, this acquisition isn’t just about factoring—it’s about unlocking distribution, boosting operational efficiency, and giving carriers and brokers the speed, transparency, and flexibility they need to survive in today’s market!

About Sean Smith and Sean Dehan

Sean Smith, VP of Product at Denim, has spent 10 years building and scaling products in the financial services and logistics industries. While leading Product at Denim, he has pioneered new capabilities for the factoring space including risk automation and pricing. Sean has also led work on our client dashboard, job management and collaboration that have revolutionized the process and workflow for broker clients looking to save time on back office operations. He excels at combining his passion for technology with the ability to drive impact on a balance sheet.

Sean Dehan is the VP of Corporate Strategy at Truckstop and one of the most trusted load boards in freight for almost 30 years.

Sean is an expert in carrier success, freight fraud prevention, and industry trends. With fraud on the rise and market conditions constantly shifting, he offers a grounded, insightful view of what’s happening behind the scenes — and how brokers and carriers alike can stay ahead.

Connect with Sean Smith

• Website: https://www.denim.com/
• LinkedIn: https://www.linkedin.com/in/smithseanp/
• Twitter (X): https://x.com/smithseanp

Connect with Sean Dehan

• Website: https://truckstop.com/
• LinkedIn: https://www.linkedin.com/in/dehansean/

📊📉 Don’t miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎

🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!

🤝 Shoutout to my sponsors!👇

• Denim | https://info.denim.com/chrisjolly
• SPI Logistics | https://spi3pl.com/
• Revenova | https://revenova.com/freightcoach/
• NMFTA | https://nmfta.org/

Help Sgt. Murphy's Kids Soar: A Fallen Hero: https://www.gofundme.com/f/in-memory-of-sgt-murphy-support-his-children

🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇

▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw

📷 https://www.instagram.com/thefreightcoach/

🕊️ https://twitter.com/thefr8coach

💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/