Coffee With Dragana Perišić: A London-Based Fashion Designer

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During our latest “Coffee with” episode, Serbian City Club had the pleasure of hosting Dragana Perišić, a London-based fashion designer, as part of the 17th annual Serbian Month in the UK.

Dragana’s career in the UK started by being scouted as a fashion model and ended up with her creating amazing designs and collections that at times sold in bulk. Dragana now owns a very cute shop in East London, and we discussed what that journey looked like - from having a dream about being a designer, trying to get an education with almost no knowledge of English, to dressing stars.

During her career, both the UK and Serbia went through some significant changes, and we discussed how that impacted the fashion industry, including her business, and how challenging it is to build and maintain a brand. We also reflected on how life circumstances and events can impact choices and the importance of following your passions and dreams, and where they can lead you if you allow them.

What you will hear in this episode:

(00:01:37) Dragana’s main inspiration

(00:06:49) From a model to a fashion designer

(00:09:49) London College of Fashion experience and first college collection

(00:11:21) Creative process and current inspiration

(00:14:22) Making clothes in the shop and the studio

(00:16:52) What happens after finishing fashion studies in the UK

(00:18:47) First impressions of the UK and possibilities

(00:19:18) Fashion world since Brexit

(00:22:52) Sustainability challenge in the fashion industry

(00:27:28) Building and maintaining a brand

(00:30:13) The impact of pandemic on the fashion world

(00:33:12) Advice to young self

(00:34:36) Dreams these days

References:

Dragana Perišić’s Website

Dragana Perišić’s IG

Dragana Perišić’s LinkedIn

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Podcast by:⁠ Natasha Kocsis ⁠Organisation:⁠Serbian City Club ⁠

Production:⁠YourPodcast⁠

Illustration: ⁠Nemanja Ristic⁠, email:[e-mail]

Animation of the intro/outro:⁠Chike J.