Join Nick Powills from 1851 Franchise as we dive deeper into lead generation. In this episode we are hitting the top topics all franchisors scratch their heads over. Learn the financial motivations that drive serious candidates, how to turn an unresponsive lead by using a different set of tools and content, and turn Discovery Day failures into actionable insights, and much much more!

Franchise Sales Feeling Stuck? You're not alone. “Where are my leads?” is the #1 question every founder, salesperson, and CEO in franchising asks. But the answer isn't more leads—it's more predictability. If you want to build a *data-backed system that tells you where deals are coming from—and why they stall—* this is for you.

Join Nick Powills, Head of Growth at Mainland and franchise expert, as he delves into the critical role of transparency in franchise sales. Discover the common frustrations of new franchisees regarding costs, real estate timelines, and scaling strategies. Learn how franchisors can set realistic expectations from the outset, including presenting financial data ethically and addressing potential hidden gaps in the sales process. Understand why unexpected expenses and lengthy buildout times often surprise franchisees and the importance of proving success with a single unit before expansion.

Join Nick Powills, Head of Growth at Mainland and franchise expert, as he unveils five key secrets to attracting and securing multi-unit franchise owners to accelerate your brand's growth. Learn effective strategies for identifying ideal candidates and optimizing your franchise sales process. Discover how to target the right prospects, recognize the traits of successful multi-unit franchisees, and implement marketing tactics that resonate with serious investors.

Less than half, or 47%, of U.S. executives feel confident about the country's economic direction in the year ahead. That share is a marked decline from December, when 67% of business leaders polled by the Association of International Certified Professional Accountants reported feeling optimistic about the economic outlook for 2025. Tariffs and an ensuing trade war are the likely culprits behind the downturn in sentiment, Bloomberg reports, with 59% of respondents saying they would expect levies to negatively affect their business. So, naturally (as we are in franchising), I wanted to look at this from two perspectives – first, my thoughts and second AI.

Join Nick Powills, Head of Growth at Mainland and franchise expert, as he explores the key to attracting multi-unit, multi-brand franchisees. Discover the two crucial elements that capture the attention of these high-value investors. First, showcase a compelling franchise opportunity by emphasizing profitability and strong unit economics. Second, implement targeted franchise marketing strategies to reach them on platforms like LinkedIn and through industry publications. Ready to unlock the secrets to landing these significant franchise partners?

Join Nick Powills, Head of Growth at Mainland and franchise expert, as he dives into the world of AI-powered content creation for franchises. Discover how tools like Google Gemini can revolutionize your content strategy, boosting production speeds by threefold. Learn practical applications of AI to craft engaging content that resonates with local audiences while staying true to your brand. Unlock techniques to repurpose content effortlessly across various platforms and gain insights into using AI to analyze and optimize your content performance. Ready to amplify your franchise marketing with the power of AI?

The single most frustrating question I hear is: Where are my leads? It isn't just frustrating for me, it is frustrating for the brand – because in their hearts of hearts they truly believe the number of leads don't align to their expectations. For our team, it is frustrating because they could be busting their butts to figure out the pathway to the fountain of leads – with their efforts not striking a chord with the right buyers in the right markets who are willing to fill out the form. Thus, frustration is celebrated by all. But, now, in my typical curious-style, I went down a pathway to help land the plane when it comes to number of leads, expectations and outcomes.