Cody Kubinak: Scaling an Excavation Business with Military Precision

How do you onboard six employees at once—without losing control of your business?

In Part 2 of this powerful Skid Steer Nation Podcast episode, Ryan Deemer reconnects with Cody Kubinak of Carolina EarthWerx to dive into the nuts and bolts of business growth. Cody reveals how he’s rapidly expanded his team while preserving quality, culture, and customer relationships.

This episode is packed with actionable strategies for operators ready to level up.

Key Insights:

✅ Systemized Onboarding: Learn how Cody plans to onboard six new employees with structure, speed, and clarity.

✅ From Field Work to Delegation: Hear how he’s transitioning from operator to leader — and the mindset shifts it requires.

✅ Building a Culture that Retains: Explore the daily rhythms and standards Cody sets to keep morale high and performance consistent.

✅ Leveraging GPS and Tech in Dirt Work: See how Cody integrates new tools and techniques to stay efficient on job sites and stay ahead of competitors.

Why This Episode Matters:If you're at the tipping point in your excavation or land management business — ready to grow but unsure how to scale without chaos — this episode will give you the blueprint. Cody’s military-inspired leadership style, paired with field-tested business practices, makes this a must-listen for professionals aiming to grow a durable, high-performing crew.

🔗 Connect with Success:

👉 Visit Carolina EarthWerx’ website: https://carolinaearthwerx.com/

👉 Skid Steer Nation: Your go-to destination for American-made skid steer attachments: ⁠https://skidsteernation.com/⁠

👉 Throttled Up Marketing: Struggling to get your excavation or land service business noticed? With industry-specific expertise, we help businesses like yours build a professional web presence, automate marketing, and generate quality leads. Learn more at ⁠https://www.getthrottledup.com/⁠