Coaching Strategies That Build Top Sales Performers | TFOS 25

In this episode of The Future of Selling, Rick Smith sits down with Kristie Jones, startup sales coach, author of Selling Your Way In, and creator of “Kristie-isms.”

Kristie shares how she helps early-stage SaaS founders scale from founder-led selling to real revenue teams and why most reps fail not from lack of training, but from lack of discipline. She breaks down how to spot top 10% performers, why your circle matters more than your résumé, and what leaders get wrong when hiring for sales.

💡 Whether you’re a founder, a sales leader, or just trying to hit quota without burning out, this episode will challenge how you think about performance and coaching.

📘 Grab her book Selling Your Way In: https://www.kristiekjones.com
🔗 Connect with Kristie: https://www.linkedin.com/in/kristiekjones/
🔗 Connect with Rick: https://www.linkedin.com/in/rick-smith-094b29b/
🔗 Learn more about Conquer: https://conquer.io