In this episode of Coaching Magic, J!ll Young welcomes creative mischief-maker and co-creator of Sweet Ass Affirmations, Heath Armstrong of Rage Create. Together they explore how intuition, synchronicity, humor, and heart-led action can transform not only our lives, but also our coaching. From seeing the number 22 as a lifelong roadmap to leaving a construction career and building a thriving creative business, Heath shares how he follows “the signs” and turns them into bold, practical moves.​

You’ll hear how to use pattern recognition as a form of intuition, why it’s powerful to “follow the woo” but always pair it with the “do,” and how something as simple (and silly) as forced laughter can shift energy for you and your clients. Jill and Heath also dive into leading with the heart in business, enhancing rather than fixing clients, and building a life and company that become a creative palette for service and play.

Meet Heath!

Show notes introductions simply don't do Heath justice! Read this to learn more: https://heatharmstrong.com/about/

Show Links!

P.S. Remember, you are magic!

In this powerful and honest conversation, Jill welcomes Dr. Aimie—physician, trauma expert, and author of the best selling book,The Biology of Trauma—to explore what trauma really means for coaches. Whether we call it trauma, overwhelm, or stuckness, every human nervous system carries past experiences into the present moment. Which means coaches are always working with trauma—because we’re always working with humans!

Dr. Aimie offers a clear and empowering distinction between stress and trauma. Stress grows us. Trauma breaks us. The difference lies in capacity. When a client believes they have the internal resources—energy, support, resilience—to meet a challenge, they’re in growth. When the challenge exceeds their perceived capacity, they cross into overwhelm. Coaches can listen for language shifts: “I’ve got this” signals stress; “This is too much” signals trauma physiology. The gap between demand and capacity? That’s where trauma lives.

One of the most powerful concepts introduced is neuroception—the nervous system’s perception of safety and capacity. Our bodies respond not to reality itself, but to our perception of it, shaped by past experiences. This is why two people can face the same situation and have completely different physiological responses. For coaches, this reinforces the importance of tracking nervous system states in real time.

Meet Dr. Aimie!

Dr. Aimie Apigian, double board-certified physician (Preventive/Addiction Medicine) with master's degrees in biochemistry and public health, revolutionizes trauma healing by revealing how our cells—not just our minds—store trauma. Her book "The Biology of Trauma" (foreword by Gabor Maté) transforms our understanding of how the body experiences and holds trauma. After adopting a child during medical school sparked her journey, she developed an integrative science-based sequence for the healing journey. Through her practitioner training, podcast, YouTube channel, and international speaking, she bridges functional medicine, attachment and trauma therapy, proving that repairing trauma's impact on the mind, body and biology is possible.

Show Links!

1. The Biology of Trauma book: https://www.biologyoftrauma.com/book
2. Toolkit Resources: https://www.biologyoftrauma.com/resources
3. Rage Create, Sweet Ass Affirmations: https://ragecreate.com/products/the-sweet-ass-affirmations-deck-affirmations-to-motivate-your-creative-maniac-mind

P.S. Remember, you are magic!

In this fun little bonus “Hunch for Lunch” episode, Jess and Jill dive into a core skill that elevates both coaching and personal growth: the ability to extract value from lived experience. Rather than rushing from one event to the next, they explore how intentional reflection turns ordinary moments into powerful sources of learning, clarity, and forward momentum.

Jess and Jill discuss the deeply human drive to evolve and become our best selves — and how coaches play a unique role in helping people see possibilities they might otherwise overlook. Central to this process is creating space: space to pause, revisit experiences, and ask curious questions about what happened, what mattered, and what can be carried forward. They emphasize that insight often doesn’t appear in the moment; it surfaces later, when we slow down enough to notice.

P.S. Remember, you are magic!