What You'll Discover in This Episode:

Ever wonder what it takes to leave a prestigious legal career at Morgan Stanley and build a thriving coaching business from scratch? Annelise Pesa pulls back the curtain on her decade-long journey as an executive and leadership coach, sharing the raw truth about what it really takes to succeed as a coach entrepreneur.

In this conversation, Annelise gets refreshingly honest about the early misconceptions she had—thinking clients would just show up once she hung out her shingle. Spoiler alert: they didn't. She walks us through the mindset shifts, business investments, and strategic decisions that transformed her from struggling solopreneur to sought-after executive coach working with legal professionals across multiple continents.

Here's what you'll learn:

• Why lawyers desperately need coaching and how toxic "prove yourself" cultures are driving talented professionals out of the industry—plus the specific leadership gaps that coaching fills when law school doesn't teach you how to actually lead people
• The chemistry session framework that actually converts including why Annelise shifted from offering 90-minute sessions to focused 30-minute consultations, and how meeting clients "where they are" emotionally makes all the difference in closing deals
• How to build authority through publication and why being a regular contributor to multiple industry publications creates a compounding visibility effect that brings clients to you (even when individual articles don't convert immediately)
• The brutal truth about "everyone and their mom" becoming a coach and why Annelise predicts most new coaches will fall away—plus what separates those who build sustainable businesses from those who give up
• Treating coaching as a real business with systems and discipline including the specific tools Annelise uses (like Capsule CRM), why she compares marketing coaches to personal trainers, and how she structures her time when there's no boss telling her what to do

This isn't motivational fluff. It's a practical masterclass in building a coaching business that serves high-level clients while maintaining your authenticity and avoiding burnout.

CHAPTER TIMESTAMPS:
00:00 Introduction: The Missing Element in Coaching
00:28 Meet Annise Pezo: Executive and Leadership Coach
02:01 From Law to Coaching: Annise's Journey
04:46 The Importance of Leadership in Law Firms
07:33 Effective Coaching Strategies
11:00 Building a Coaching Business
16:05 Challenges and Realities of Running a Coaching Business
22:45 The Value of Coaching and Meat Analogy
23:19 The Importance of Writing and Authenticity
24:58 Building Visibility and Trust
27:19 Challenges and Rewards of Running a Coaching Business
30:57 Advice for New Coaches
39:44 Overcoming Difficult Times and Writing a Book
43:00 Future Plans and Conclusion

CONNECT WITH ANNELISE PESA:
🌐 Website: https://www.annelisepesa.com/
🔗 Linktree: https://linktr.ee/annelisepesa
💼 LinkedIn: https://www.linkedin.com/in/annelisepesa/

Annelise Pesa is a Senior Executive & Team Coach (PCC/ICF) and former international finance lawyer who spent nearly a decade at Morgan Stanley. She specializes in empowering legal professionals and senior executives to unlock their unique strengths through a holistic approach that integrates positive psychology, NLP, and stress management.

ABOUT COACH AS ENTREPRENEUR:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, we explore what it actually takes to build a sustainable coaching practice, from client enrollment to systems that scale.

Connect with David Chung:
Website: https://kyberfive.com
LinkedIn: https://www.linkedin.com/in/davidchung-01/

🔔 Subscribe for weekly episodes with coaches who are actually doing the work and building profitable businesses.

#coachingbusiness #executivecoaching #leadershipdevelopment #CoachEntrepreneur #LegalCoaching #businesscoaching #coachingforlawyers #BuildACoachingBusiness #icfcoach #entrepreneurmindset #coachingcareer #professionaldevelopment #leadershipskills #CoachingSystems #solopreneurlife

Most coaches struggle to scale because they don't think like entrepreneurs. Nicole Greer is different. As the CEO of Build A Vibrant Culture, she's built a thriving practice by combining coaching, training, and speaking—each feeding into the other. In this episode, she shares her business-building playbook: the tools that matter (Zoom, Basecamp, High Level), the programs leaders actually need, and why focusing on people—not products—is the only way to create lasting organizational change.

Nicole Greer
CEO, Training, Recruiting, Coaching, Speaking and Consulting
As CEO of Build a Vibrant CultureTM, Nicole Greer helps individuals, corporations, government, and non-profits become leaders who fulfill a mission, energize their teams, and build a vibrant culture. Using the S.H.I.N.E.
Coaching MethodologyTM and training programs, Nicole offers foundational tools and uncommon wisdom.

Email: nicole@vibrantcoaching.com
Website: w w w . v i b r a n t c o a c h i n g . c o m

CoachOps by Kyber Five:
If you’re a coach trying to get more consistent clients and you want to see how the CoachOps system works, here’s the link: https://kyberfive.com/coachops/

ABOUT THE SHOW:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, we explore what it actually takes to build a sustainable coaching practice—from client enrollment to systems that scale.
Subscribe for new episodes every week.

Connect with David Chung:
Website: https://kyberfive.com
LinkedIn: https://www.linkedin.com/in/davidchung-01/

#CoachingBusiness #EntrepreneurCoaching #BusinessSystems #CoachAsEntrepreneur #LeadershipCoaching #ExecutiveCoaching #CoachingPractice #EntrepreneurMindset

Your zone of excellence is killing your coaching practice. David Taylor-Klaus explains why spending time doing things you're great at, but that aren't your genius, cheats both you and your clients. In this conversation, we unpack the systems that free coaches from busywork: four-hour monthly content creation, AI tools that extend your coaching capacity, and why your website should be a disqualification tool, not a lead magnet. Plus, the networking framework that builds practices through relationships, not funnels. This is systems thinking for coaches who want to scale without burning out.

QUICK NOTE: The audio quality on this episode isn't what we'd usually release. This was supposed to be our first episode, but I held it back, hoping to fix the sound. Eventually, I realized the conversation is too valuable to keep on the shelf. Thanks for your patience.

ABOUT DAVID TAYLOR-KLAUS:
David Taylor-Klaus, MCC, is a Master Certified Coach who reintroduces successful entrepreneurs and senior executives to their families. After 30+ years as a serial entrepreneur—including co-founding and running an internet strategy company for 14 years—David experienced his own wake-up call standing on the proverbial bridge, wondering how he got so lost despite outward success.

Now in his third decade of entrepreneurship and 17+ years as a professional coach, David helps his clients create the kind of life rhythm that enables them to build profitable businesses, raise thriving families, and live wildly fulfilling lives. He combines candor, intelligence, and humor with masterful coaching to challenge leaders to reach their highest levels of performance both professionally and personally.

David has lived with ADHD and depression for most of his life, giving him a deep understanding of and compassion for the neurodivergence common among entrepreneurs and maverick leaders. His bestselling book, Mindset Mondays with DTK: 52 Ways to Rewire Your Thinking and Transform Your Life, is available on Amazon.

Connect with David:
Website: https://dtkcoaching.com/
LinkedIn: https://www.linkedin.com/in/davidtaylorklaus/

Find us on your favorite podcast apps:
Apple Podcasts: https://podcasts.apple.com/podcast/coach-as-entrepreneur/id1843243824
Spotify: https://open.spotify.com/show/0hpKBTpaHH5qT1mzilKRu6
Amazon Music: https://music.amazon.com/podcasts/98fa3ba9-56dc-4eb3-989f-d890ab21bf02

ABOUT THE SHOW:
Coach as Entrepreneur is the show for coaches building real businesses with systems, strategy, and heart. Hosted by David Chung, we explore what it actually takes to build a sustainable coaching practice—from client enrollment to systems that scale.
Subscribe for new episodes every week.

Connect with David Chung:
Website: https://kyberfive.com
LinkedIn: https://www.linkedin.com/in/davidchung-01/

#CoachingBusiness #EntrepreneurCoaching #BusinessSystems #CoachAsEntrepreneur #LeadershipCoaching #ExecutiveCoaching #CoachingPractice #EntrepreneurMindset