I sit down with Conni Francini, CEO of Soro Publishing, to explore how she’s building a more author-friendly path to publishing. Conni traces her unconventional route—from journalism/PR into education, then a 15-year run in educational publishing where she rose to editor-in-chief and developed award-winning products with partners like the Smithsonian and TIME for Kids.

After dozens of candid chats with writers—frustrated by low royalties, limited marketing, slow timelines, and losing creative control—Conni launched Soro Publishing. The model blends the best of traditional and self-publishing: professional editorial and design, months-not-years timelines, authors keeping their rights, creative control, and most royalties, plus a true partnership to grow their platforms.

We dig into Soro’s three focus lanes—education, business/leadership, and children’s books—and what’s surprised Conni most about entrepreneurship: the sheer build-from-scratch workload, the importance of loving sales/BD as much as “making the book,” and staying adaptable when the market pulls you into new genres. Conni also shares hard-won lessons for leading creatives (define outcomes, not pixel-perfect solutions) and encouragement for first-time founders and execs: ask for help early and often—you’ll be surprised how many people say yes.

• Why many authors feel stuck between traditional and self-publishing—and how a hybrid model can be a win-win.
• The specific ways Soro helps authors retain rights, voice, and royalties while leveling up quality and speed.
• How to lead multidisciplinary creative teams: set audience outcomes, invite expertise, and critique by problem, not by prescription.
• The underestimated realities of starting a company (and how to balance making the product with marketing/business development).
• How to stay adaptable when real-world feedback nudges your strategy into new lanes.
• Practical networking advice for new execs/founders: how (and why) to ask for guidance from leaders you don’t even know yet.

• Conni Francini on LinkedIn
• Soro Publishing
• Instagram — @soropublishing
• Past partnerships referenced: Smithsonian, TIME for Kids

In this heartfelt, high-energy conversation, Stephanie Bohn—entertainment veteran turned startup founder—traces her journey from American Express to 13 years at Warner Bros., scaling Rotten Tomatoes, a pivotal stint at Netflix, and ultimately to purpose-built entrepreneurship. Stephanie shares how “raising your hand before you feel 100% ready” opened doors to building new business lines (hello, early App Store days) and leading through ambiguity. We dig into her time as CMO at Chief, the power of peer boards for executive women, and what servant leadership looks like in practice. The episode turns deeply personal as Stephanie opens up about her daughter’s Rett syndrome diagnosis, the broken systems families navigate, and how that sparked Truly Care—a mission-driven platform connecting families with specialized caregivers and guiding them to underused respite resources. It’s a masterclass in turning obsession into action, finding champions, and designing a life that sustains both ambition and wellbeing.

We cover:

• Spotting and pitching opportunities before you’re “ready”
• Intrapreneurship at scale: apps, IP, and the Rotten Tomatoes playbook
• Inside Chief: “who mentors the mentors?” and changing the face of leadership
• Caregiving as infrastructure: access, affordability, and dignity
• Defining servant leadership and leading by removing obstacles
• Founder fuel: memoirs, The Pitch podcast, and mindset rituals that stick

Guest links:

• LinkedIn
• Website
• Instagram

Mic-drop moment: “If you’re obsessed with the idea, break it into nano-steps, find your champions, and build the scaffolding until it exists.”

This week on Clover, I sit down with Emily Gupton—a technology leader, community builder, and soon-to-be President of Austin Women in Technology. Emily’s career path has been anything but linear: from studying neuroscience and working in radiology, to project management in commercial furniture, to building a SaaS platform from the ground up, and now serving as CTO at SKG.

In this conversation, Emily shares how curiosity, resilience, and community have shaped her many pivots. She opens up about navigating male-dominated spaces in tech, the power of asking questions (even the “silly” ones), and how investing in education—from her MBA to an MIT certificate—helped her bridge career transitions.

We also dive into Emily’s passion for building inclusive communities, her leadership journey with Austin Women in Technology, and her past work with the League of Women Voters of Texas. Whether you’re considering a career pivot, looking for inspiration to step into leadership, or craving stories of women making big impacts in Austin and beyond—this episode will leave you energized.

What you’ll learn in this episode:

• How to embrace career pivots with curiosity and courage
• Why community and mentorship are essential in tech (and beyond)
• Emily’s approach to leadership, equity, and empowering diverse voices
• Practical tips for choosing the right further education or certification
• How Austin Women in Technology fosters growth, connection, and opportunity

Connect with Emily:

• LinkedIn: linkedin.com/in/emily-gupton
• Website: emilykgupton.com
• Austin Women in Technology: https://www.awtaustin.org/

Communities & Organizations

• League of Women Voters of Texas: lwvtexas.org
• Innotech Women in Tech Summit — partnered event with AWT
• Capital Factory / Austin Tech Week — collaborative events with AWT
• Austin Forum on Technology & Society — partner org for technical topics like quantum computing

Books & Authors

• Smart Brevity — by the Axios team; recommended by her CEO and used as a communication framework
• Neil Gaiman — mentioned as a favorite author for personal, whimsical, and fantastical reading

In this episode of Clover, I sit down with Cherie Werner, the force behind Fiesta, the largest community for founders and investors in Austin, and FoundHERs, a dedicated space for women entrepreneurs. Cherie shares her journey from startup life to building Fiesta almost by accident, and how “leading with welcome” has become her guiding principle.

We talk about what it really takes to turn a crowded room into genuine connections, why consistency and inclusivity matter, and how women founders can push past the urge to be “perfect” before showing up. Cherie also offers simple conversation starters and follow-up practices you can use to walk into any networking event with more confidence.

If you’ve ever felt intimidated walking into a room full of strangers—or if you’re looking for a better way to grow community around your own work—this conversation will give you both inspiration and practical tools.

You’ll learn:

• How Fiesta grew into Austin’s largest founder–investor community
• Practical ways to break the ice beyond “What do you do?”
• Why consistency and inclusivity fuel stronger communities
• A mindset reset for women founders: show up before it’s “perfect”
• Follow-up strategies that turn quick chats into lasting relationships
• How to design events and spaces that make people feel truly welcome

RESOURCES MENTIONED

🌐 Websites & Communities

• FIESTA → https://www.fiesta.community
• Grow.FIESTA (global platform) → https://grow.fiesta.community

📨 Newsletters

• The HERald → Women-focused newsletter Cherie publishes (first Friday after FIESTA events).
• FIESTA Focus → Founder/community newsletter (week before and after each FIESTA).

📱 Social Media

• Cherie’s LinkedIn → https://www.linkedin.com/in/cheriewerner
  (LinkedIn is her most active platform).

📚 Books Mentioned

• Let Them by Mel Robbins
• Believe It by Jamie Kern Lima
• Worthy - Jamie Kern Lima’s second book

🎙️ Podcasts Mentioned

• All-In Podcast
• On Purpose with Jay Shetty

In this episode of Clover, I’m joined by Camille Ricketts, now a partner at XYZ Venture Capital and formerly a marketing leader at Tesla, First Round Capital, and Notion.

Camille’s career journey has been anything but linear—starting as a journalist at The Wall Street Journal, moving into communications at Tesla, where she worked directly with Elon Musk, then pioneering content marketing with First Round Review, and later scaling community-led growth at Notion. Today, she brings that breadth of experience to her work in venture capital, helping founders and startups thrive.

We cover:

• What it’s like to pivot when the path you’ve been working toward isn’t the right fit.
• Lessons from building Tesla’s early communications team and learning from Elon’s leadership style.
• How Camille created the First Round Review, one of the most influential startup content platforms.
• What it takes to scale community and user-led storytelling at Notion.
• Why understanding which “stage” of company you thrive in is essential to building your career.
• How Camille defines success today—by helping others rise and giving credit away.

Camille’s story is a reminder that careers aren’t ladders—they’re winding, evolving journeys built on curiosity, adaptability, and purpose.

Related links or mentions within the episode:

• Communities / Resources:
  • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets (book)
  • 'Give Away Your Legos' and Other Commandments for Scaling Startups (article)
  • Lean In: Women, Work, and the Will to Lead (book)
• Social Media / Links:
  • Twitter/X: @CamilleRicketts
  • LinkedIn: Camille Ricketts
    
    

In this very first episode of Clover, I chat with Amina Mohamed, founder of Cameras For Girls, an organization using photography and storytelling to help young women in Africa break into male-dominated media spaces.

Amina’s story begins with her family’s journey as refugees from Uganda to Canada, a career in film and television, and a life-changing return to Uganda that revealed the inequities facing girls denied education and opportunity. That experience inspired her to launch Cameras For Girls in 2017, which has since grown to serve cohorts of young women in Uganda and Tanzania, with a vision to expand across Africa.

We talk about:

• How Amina turned a late-night idea into a movement that’s changing lives.
• The importance of community-led solutions vs. imposing outside fixes.
• Navigating cultural and societal barriers with respect while pushing for change.
• Why mental health support and mentorship are just as critical as technical training.
• The ripple effect of one girl gaining skills and confidence—and teaching others.

Amina’s mission is bold: to impact 30,000 women across seven African countries by 2030. Her journey is proof that listening to your heart—and refusing to let fear win—can transform lives.

Related links or mentions within the episode:

• Communities / Resources:
  • Vital Voices (global women’s leadership community)
  • Nonprofit Hive (Canadian-run platform for nonprofit professionals)
  • We Are For Good (podcast + community, includes “Impact Uprising” events)
• Social Media / Links:
  • Website: Cameras For Girls
  • LinkedIn: Amina Mohamed
  • Instagram: @camerasforgirls

Want to support Cameras For Girls?

• Monthly or One-Time Donors
• Donate Used Cameras or Electronic Equipment

After 100 episodes of Small Business, Big Mindset, it’s time for something new. In this special episode, I share why I’m rebranding the podcast and what you can expect from the next chapter: Clover.

Clover is a show dedicated to spotlighting women redefining leadership—founders, executives, and change-makers who are shaping the future. The name comes from the phrase “to be in clover,” which means to live in prosperity, comfort, and joy. That’s the spirit behind this next season of conversations.

If you’ve been with me since the Small Business, Big Mindset days, you’ll still find plenty to love here—practical insights, inspiring stories, and mindset shifts that apply to building businesses, leading teams, and living with purpose. The focus is broader, the lens is sharper, and the conversations are even more powerful.

Whether you’ve been here since episode one or you’re just tuning in, this episode is both a thank you and an invitation to join me for what’s ahead. Hit follow, and get ready—Clover officially begins next week.

Welcome to Clover. I created this podcast to spotlight women who are redefining leadership. Each week, I connect with founders, executives, and change-makers to share real stories of bold leadership, lasting impact, and what it truly takes to thrive at the top.

Whether you’re just starting out in your career, aiming to take it to the next level, or already leading and looking for ways to give back, Clover will leave you with insights, inspiration, and strategies to fuel your own leadership journey.

The name Clover comes from the phrase “to be in clover,” meaning to live in prosperity, comfort, and joy—exactly the energy I want to bring to these conversations.

Follow along so you never miss an episode. Our first full conversation drops next week with Amina Mohamed, founder of Cameras for Girls.