Closing the Loop by Recycling Apparel: Reju CEO Patrik Frisk

Patrik Frisk, CEO of ReJu, joins Climate Rising to discuss his company’s mission to recycle textile waste and build circular supply chains for apparel made of polyester fabric. Patrik brings his prior experience leading Under Armour and other global brands across the textile and footwear industry for over 35 years. Patrik describes how ReJu turns discarded apparel made of polyester blends into new polyester, and how it tackles the logistical and technical challenges of sorting, processing, and regenerating blended fabrics at scale. Patrik also describes relevant policy trends such as extended producer responsibility and offers advice for those pursuing careers in the circular economy.