In this episode, Brian Dietmeyer talks with Carol Grant, Senior Director of Product Marketing at Storable, about the dynamic interplay between product marketing and sales. They explore how product marketing serves as a pivotal enablement function, shaping go-to-market strategies and sales enablement in complex organizational structures. This insightful conversation sheds light on the evolving role of product marketing in aligning with sales efforts to drive effective market penetration and customer success.

Timestamps:

00:02 Introduction to Carol Grant and the topic of aligning product marketing with sales.

00:58 Discussion on the role of product marketing as the ultimate enablement function.

03:27 Exploring the friction between product marketing and sales and the need for a flexible playbook.

11:12 Carol shares her approach to integrating into Storable and assessing sales needs.

16:10 Insights into the ongoing adjustments and learning within product marketing roles.

22:53 The impact of rapid market changes on product marketing strategies.

26:10 Closing thoughts on the necessity of continuous adaptation and innovation in product marketing.

In this episode, Brian Dietmeyer talks with Chris Vercelli, a seasoned go-to-market advisor for tech companies, about the transformative potential of AI in sales methodologies. They dive into the challenges traditional sales training faces in terms of ROI and adherence, and how AI-native approaches can revolutionize this by ensuring methodologies are not only learned but effectively implemented and sustained in real-world scenarios. This discussion is crucial for sales leaders looking to leverage AI for more dynamic and successful sales strategies.

Timestamps:

00:54 - Introduction to the new AI-native sales methodology.

01:44 - Challenges with traditional sales training ROI and adherence.

03:45 - The need for a shift to AI in sales methodologies.

10:00 - Defining what a modern sales methodology entails.

14:17 - How AI-native methodology transforms sales training delivery.

19:02 - Addressing the coaching and training pull-through with AI.

23:48 - The comprehensive impact of AI on sales processes and strategies.

If you're considering sales training… listen here first.

For 20 years, the only choice was which methodology to use for training events.

Now, for the first time, there’s a real alternative: AI Native Sales Execution Methodology

In this episode, sales industry pioneer Jim Dickie joins Brian Dietmeyer to unpack:

• Why sales training events fail to drive execution
• Why most “AI add-ons” don’t cut it
• How Precision Guided Selling delivers 24/7, deal-by-deal, strategy-driven guidance
• Why this is the first true innovation in methodology in two decades

You no longer have to choose between Method A or Method B. You can choose a completely different model — built for how selling actually happens today.

Give it a listen. Your sales strategy and annual revenue numbers may depend on it.

#SalesExecution #AINative #SalesLeadership #Enablement #CloseStrong #PrecisionGuidedSelling #SalesMethodology #DisruptSalesTraining #CloseMode

Timestamps:

00:37 - Introduction to the topic of sales methodology evolution and AI integration.

01:08 - Discussion on the inefficacy of traditional sales training despite high investments.

03:04 - Insights into the poor outcomes of forecast deals and the comparison to gambling odds.

10:18 - Challenges with retrofitting AI into legacy sales methodologies.

17:33 - Exploring the concept of AI-native sales execution methodologies.

24:41 - How the new methodology can be delivered daily and tailored to individual deals.

30:26 - The role of AI in coaching and its integration with traditional sales management.

36:26 - Conclusion and reflections on the need for a new approach to sales training.