In this episode of the Climbing Gym Growth Podcast, Chris Lopez chats with Ivan Vargas and Steve Bittner, co-owners of Mustangs Bouldering, for a conversation about market selection, risk, and how to break even.

Mustangs opened without SBA loans, without heavy marketing, and in a smaller market by making disciplined decisions around location, rent, and other expenses.

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Show Notes:

00:00 – Intro

04:00 – Backgrounds in climbing and the industry

07:30 – Searching for the right space

10:30 – Why Mustangs chose bouldering only

14:30 – Competition myths in smaller markets

18:30 – Organic growth vs paid marketing

23:30 – Route setting philosophy and surprise

27:30 – Churn, seasonality, and outdoorsy markets

35:30 – Designing for early break-even

41:30 – Building the gym themselves to survive

48:30 – The mental weight of ownership

56:30 – Hard advice: markets matter

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Watch on YouTube: https://www.youtube.com/@climbinggymgrowth

Follow on Instagram: https://www.instagram.com/climbinggymgrowth

Check us out at: https://climbinggymgrowth.com/

In this episode of the Climbing Gym Growth Podcast, I sit down with Aaron Parlier, owner of Center 45 in Boone, North Carolina.

Aaron shares a grounded, long-term perspective on what actually makes a climbing gym successful. Not rapid expansion, flashy amenities, or forcing your gym into a predefined box, but focusing on community, routesetting, and creating a space people genuinely want to spend time in.

We talk about slow, sustainable growth, why your climbs are the product, and how first impressions at the front desk shape everything that follows.

This episode is especially valuable for new gym owners and operators in small or college towns.

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Show Notes:
00:00 – Aaron’s climbing background & early influences

03:00 – Discovering indoor climbing & falling all the way in

06:00 – Opening Center 45 with limited resources

08:30 – Crowdfunding holds & growing within constraints

11:00 – Capacity issues, weather, and space limitations

14:30 – Partnering with the university climbing wall

16:00 – Making the gym feel welcoming to new climbers

18:30 – Why intimidation kills the first-time experience

21:00 – Front desk energy & first impressions

22:10 – Final advice: slow growth & “it's about the bread”

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Watch on YouTube: https://www.youtube.com/@climbinggymgrowth

Follow on Instagram: https://www.instagram.com/climbinggymgrowth

Check us out at: https://climbinggymgrowth.com/

In this episode of the Climbing Gym Growth Podcast, I sit down with Andrew Coffey, founder of The Hive Climbing in British Columbia.

From opening one of Canada’s first bouldering only gyms in 2012 to now running six locations, Andrew breaks down the lessons, systems, and philosophy behind The Hive’s growth.

We talk about:

• Expanding before systems were ready
• The realities of scaling past 150 employees
• The cost of building gyms today
• How COVID reshaped their entire business
• Why “Make Life Better” became their company mission

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Show Notes:

00:00 – Andrew’s backstory & discovering climbing

07:00 – Opening The Hive’s first gym & early lessons

15:00 – Expanding to multiple locations & unexpected challenges

23:00 – COVID, booking systems & changing member habits

30:00 – Profitability, pricing, and rising operational costs

38:00 – Managing 150+ employees & scaling culture

48:00 – Systems, structure & Wildly Important Goals

56:00 – Advice for new gym owners & sustainable growth

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Watch on YouTube: https://www.youtube.com/@climbinggymgrowth

Follow on Instagram: https://www.instagram.com/climbinggymgrowth

Check us out at: https://climbinggymgrowth.com/