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Is your Google Ads budget quietly leaking away? In this episode of Clicks & Clarity with Claire, Google Ads expert Claire Jarrett walks you through her proven, step-by-step audit process that reveals wasted spend, boosts performance, and drives better ROI. From checking your Quality Score to optimizing keywords, targeting, ad content, and campaign settings—this is the complete guide to running a smarter, more profitable PPC campaign. Claire also uncovers common audit mistakes (like blindly following Google’s auto-recommendations) and explains why a “set it and forget it” mindset is holding your ads back. Whether you're DIY-ing your audits or looking for expert support, this episode is your go-to resource for transforming confusion into conversion.

📌 What you’ll learn:

• How to check your most important metrics
• Why targeting and keyword reviews are non-negotiable
• The hidden dangers of broad match and Google Display Network
• Why conversion tracking is the backbone of smart campaigns
• How often you really need to audit

🔧 Plus, discover resources to help you go further—from Claire’s 30-minute strategy calls to her best-selling Google Ads book.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, we’re breaking down one of the most hotly debated strategies in PPC: Single Keyword Ad Groups (SKAGs). Claire Jarrett walks you through what SKAGs are, how they can boost your Quality Score, lower your costs, and give you full control over your Google Ads campaigns. You'll learn the pros, the cons, and how to optimise SKAGs effectively in 2025. Whether you're new to SKAGs or looking to refine your approach, this episode gives you the clarity you need to turn clicks into customers.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, discover the power of Google Ads callouts — those short, attention-grabbing snippets that highlight your unique selling points and promotions. Claire breaks down how callouts differ from structured snippets, why they boost your Quality Score, and how to set them up for maximum impact. Learn best practices for crafting compelling callouts, scheduling them strategically, and using them to stand out from the competition. Whether you’re new to callouts or looking to refine your Google Ads strategy, this episode will help you turn every extra character into more clicks and conversions. Tune in and start calling out what makes your business better today!

https://www.clairejarrett.com/

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In Today’s podcast, here’s what you’ll learn:

• 🎯 How to identify and use intent-driven keywords that attract high-quality B2B leads
• 🧠 The secret to structuring ad groups by buyer journey stage
• ✍️ Why data-driven ad copy always outperforms fluff
• 👥 The power of audience layering and remarketing done right
• ⏰ Using dayparting and ad scheduling to avoid wasted spend
• 📈 The role of micro-conversions and proper tracking in long B2B sales funnels
• 🧪 A/B testing ideas that actually move the needle
• 💸 How to budget effectively — and scale when you’re ready

Plus, Claire shares actionable tips on landing pages, ad extensions, and how to avoid the most common mistakes she sees in B2B Google Ads.

👉 Ready to turn your campaigns into a growth engine? Grab your copy of Rapid Google Ads Success or book a strategy session with Claire at clairejarrett.com.

🎧 Tune in now — because clarity leads to clicks, and clicks lead to customers.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, we’re calling out one of the biggest mistakes in digital marketing—vague customer personas—and showing you how to replace them with data-driven audience targeting using Google Ads affinity audiences. Claire explains how to tap into real-world behaviours, interests, and lifestyles to create more relevant ads, lower your cost-per-click, and generate better-qualified leads. You’ll learn the difference between affinity and in-market audiences, when to use each, and how to layer them for smarter campaign targeting. Plus, Claire shares practical examples, setup tips, and testing strategies to help you get real results. If you're still targeting "busy mums in their thirties," it's time to upgrade your strategy. Tune in and discover how to make your marketing more human—and far more effective.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, we're breaking down one of the most powerful tactics in modern Google Ads strategy: layering audiences and keywords. Claire walks you through how to combine user intent with audience targeting to attract higher-quality leads, lower your cost per conversion, and run smarter, more efficient campaigns. Whether you're advertising skincare or financial services, you'll learn how to structure your ad groups, choose the right keyword match types, set up audience segments, and craft ad copy that truly connects. Plus, Claire shares budgeting tips, bidding strategies, and optimisation techniques to help you get the most out of every dollar you spend. If you're ready to stop wasting clicks and start generating real results, this episode is for you.

https://www.clairejarrett.com/

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In this episode of Clicks & Clarity with Claire, we're cutting through the confusion around one of the most powerful yet often overlooked features in Google Ads: Ad Assets (formerly known as ad extensions). Claire Jarrett breaks down exactly what they are, why they matter, and how to use them effectively to boost your click-through rates, improve your Quality Score, and drive more conversions. From sitelinks and callouts to lead forms, images, promotions, and beyond—you’ll learn how to make each asset type work for your business. Whether you're new to Google Ads or looking to optimise existing campaigns, this episode is packed with actionable tips, common mistakes to avoid, and a step-by-step strategy to turn underperforming ads into profitable powerhouses. Don’t miss this comprehensive guide to getting the most out of your ad spend.

https://www.clairejarrett.com/

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🎧 Clicks & Clarity with Claire — Episode: Why You Could Be Paying More Than Your Competitors for the Same Clicks in Google Ads

In this episode, Claire Jarrett unpacks one of the most misunderstood aspects of Google Ads: why some advertisers pay drastically more for the same clicks.

Discover how Google’s obsession with relevance shapes ad pricing, and why Quality Score — an often-overlooked metric — could be silently draining your ad budget or boosting your ROI.

Claire breaks down how Google rewards advertisers with cheaper clicks and how you can turn the algorithm to your advantage. If you’re spending on Google Ads without understanding Quality Score, this episode is your wake-up call.

🖥️ Learn more or book a call at clairejarrett.com

https://www.clairejarrett.com/

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