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The rage is real and the receipts are shocking. This week, we’re breaking down the dark side of AI-generated content—deepfake UGC, stolen influencer likenesses, and what the FTC should be doing but isn’t. Plus: why Substack is the new safe space, LinkedIn’s surprise Reels move, and what a farming game on Roblox can teach you about unhinged community marketing.

Learn how to protect your brand (and your brain), hear why creators are pivoting hard away from mass content, and get inspo from a wild, rave-like in-game update that’s pulling 21M users on a Saturday morning.

What You’ll Learn:

• The unethical trend that’s turning AI avatars into fake paid ads
• Why UGC is broken—and what it means for personal brands and product marketing
• How creators are future-proofing with platforms like Substack and private community building
• What a kids’ game can teach you about brand voice, virality, and $5M months

Timestamps:
03:55 – YouTube demonetizes AI-generated videos
05:12 – LinkedIn quietly adds vertical video feed
07:08 – AI is stealing influencer likenesses for fake ads
12:44 – The rise of AI UGC & what it means for consumer trust
17:10 – Real creators vs. AI scammers: the new digital divide
23:10 – AI makes stuff up (and even Sam Altman says don’t trust it)
28:11 – How AI is eroding critical thinking and online trust
43:18 – Roblox case study: $5M/month from a community-fueled farming game
51:35 – Rethinking personal branding and going all in on realness

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

✅ Subscribe to our companion Substack:

Get each week’s summary in your inbox — plus on-demand alerts when something big breaks 👉 https://clickteasepodcast.substack.com/

Wondering if robots will replace your reels — or if TikTok might vanish overnight? This episode spills the tea on AI tools, a potential U-S-only TikTok, and how Kesha just turned label drama into a branding masterclass.

You’ll learn how to protect your audience if platforms shift, why quantity still beats perfection, and the sweet spot where “strategic unhinged” content outperforms polished feeds.

Timestamps
08:05 – Algorithm wants an archetype, not perfection
10:45 – Bot-view scam: why fake numbers hurt you
12:20 – 70 videos scheduled: the quantity test
20:15 – Guru gap: advice that ignores starting from zero
23:00 – New U.S. TikTok app? What creators must prep for
40:45 – AI avatars vs human trust: the ethics debate

References & Resources

• Kesha (independent album)
• TikTok potential U.S. spin-off
• ChatGPT, Gemini, Claude
• Canva AI video feature
• Taylor Swift re-recordings
• Lizzo (tour controversy)
• Zendaya (authentic image)

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com

When was the last time you saw a mushroom mascot make a better ad than your favorite brand? In this episode, we break down what marketing really is in 2025 — and why “being yourself” isn’t enough unless you’re strategic about how you show up.

If your content feels bland, the algorithm agrees. You’ll learn why storytelling is dominating the feed, how to create a character-driven brand that gets remembered, and the reason new Instagram features (like Edits) might be your biggest growth hack.

Timestamps:

08:15 – Why “Marketing is Media” and your funnel is boring
12:30 – RYZE Coffee ad breakdown: storytelling over features
20:45 – Unfiltered & unhinged: How Alex Cooper hacked attention
27:00 – Personal brand ≠ your whole personality
33:00 – Use 3 search terms in every video (thanks, Wave)
38:15 – Instagram Edits app: what it is + how to use it early

References & Resources:

• RYZE Coffee
• A Simple Favor & Another Simple Favor
• Sabrina Carpenter
• Zohran Mamdani
• Alex Cooper – Call Her Daddy
• Instagram Edits App
• Wave Wyld
• Alex Hormozi Instagram
• MrBeast YouTube

Join the list, get the tea, tips & tools that convert: https://clickteasepodcast.substack.com/subscribe

📱 Social: @themichellepualani | @joanna_atwork
📩 Michelle: hello@michellepualani.com
🌐 Joanna: millennialmktr.com

📅 10-Day Course Creation Challenge (Joanna)
💻 Build a Successful Online Business Using Kajabi
🎙️ Get Descript for Podcasting
✅ Try Out Monday.com