35% of Elizabeth's Amazon sales come from listings she created from scratch. She buys $20 items at TJ Maxx and sells them for $85 on Amazon. And she's never had more than 5-6 sellers on any listing she's built. Most have 2-3. Often it's just her.Elizabeth Thompson has been selling on Amazon for 20 years. She specializes in something most RA and OA sellers never even try: creating Amazon listings from scratch for products she sources through arbitrage. Today she walks through the entire process step by step, from brand approval to GTIN exemptions to using Amazon's AI tools to build a complete listing in 10 minutes.Chapters:00:00 - What If the Product Doesn't Have an Amazon Listing?02:10 - 20 Years on Amazon: From eBay to FBA04:27 - 35% of Sales From Listings She Created08:05 - Amazon Consulting: What She Teaches Other Sellers10:36 - When to Create a Listing vs. When to Walk Away14:00 - The First Sale: Testing Demand With Just One Unit16:09 - The GS1 Mistake That Ghost Listed 400 ASINs19:08 - The Math of Listing Creation22:03 - How to Actually Create a Listing From Scratch (Step by Step)26:00 - Brand Approval vs. Selling Approval (They're Different)31:00 - GTIN Exemptions: When There's No UPC37:26 - 10-Minute Listings41:00 - Using AI Create Amazon-Ready Photos in Seconds44:46 - Photo Rules: What Amazon Does and Doesn't Allow48:48 - Risk Tolerance53:00 - Bundles, Multi-Packs, and What to Avoid01:00:37 - Creating 30-50 Listings a Week: Is There a Limit?01:05:37 - Lightning Round: First Listing, Best Tools, and Best AdviceFollow Elizabeth:Facebook: https://www.facebook.com/ThompsonMomCalendly Link: https://calendly.com/liz-iggysincFacebook Group: https://www.facebook.com/groups/975965942459911/

GO DEEPER WITH OAC+

Want the full Keepa Academy training used by 7 and 8-figure sellers? It's included with OAC+, our private community of 200+ Amazon sellers.

OAC+ includes:

- Full Keepa Academy course

- Sourcing courses and SOPs

- Amazon to Amazon flip leads

- Live coaching and Q&A

- Suspension support

Join OAC+: https://www.oachallenge.com/plus

CONNECT WITH US

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Website: https://www.cleartheshelf.com

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Website: https://www.oaleads247.com

He made $25,000 hustling skee-ball at arcades. Then he started Amazon FBA as a college freshman, dropped out after one year, and hit $1.1 million in a single month doing online arbitrage.

He's 21 years old.

Gavin (@GavinFBA) started selling on Amazon in September 2023 with $500 in first-month revenue. Two years later, he's running a seven-figure Amazon OA business, stacking margin with discounted gift cards and credit card cashback ($60K in a single month), and refusing to pay himself a dollar.

This episode breaks down his entire playbook: how he sources, how he funds massive buys, why he goes deep instead of wide, and the Q4 house he rented with two friends that changed everything.

Chapters:

00:00 - The Ski Ball Hustle: $25K From Arcade Arbitrage

02:00 - From Popeye's Chicken Sandwiches to StockX Shoe Flips

10:11 - First Amazon Sale: $14 in His Girlfriend's Dorm

15:33 - $800K in Sales as a College Freshman and Baseball Player

19:58 - Dropping Out of College: The Conversation With Mom and Dad

24:05 - Three Friends, One Discord, All Crossed Six Figures in Profit

28:00 - The Q4 House in Florida That Unlocked a New Niche

30:45 - Going Deep: Tracking Sales Cycles and Controlling the Market

34:16 - The August P&L Breakdown: What $240K in Revenue Actually Nets

38:38 - Funding $100K in Two Days by Calling Friends

42:14 - $60K in Cash Back: The Full Margin Stacking System

46:31 - $250K on One Brand: The Biggest Bet He's Made

50:06 - Team of Three: VA, Prep Center, and Grandma

57:17 - "I Drive a 2003 Acura TL and I Refuse to Pay Myself"

01:02:17 - "The Most Technical People Sell the Least"

01:06:04 - Lightning Round: Biggest L, Best Investment, and What's Next

Follow Gavin:

Instagram: @GavinFBA

Twitter/X: @GavinFBA

GO DEEPER WITH OAC+

Want the full Keepa Academy training used by 7 and 8-figure sellers? It's included with OAC+, our private community of 200+ Amazon sellers.

OAC+ includes:

- Full Keepa Academy course

- Sourcing courses and SOPs

- Amazon to Amazon flip leads

- Live coaching and Q&A

- Suspension support

Join OAC+: https://www.oachallenge.com/plus

CONNECT WITH US

Twitter: https://www.x.com/cleartheshelfWebsite: https://www.cleartheshelf.comTwitter: https://www.x.com/ChrisRacicWebsite: https://www.oaleads247.com

He was doing $1.7M a year on Amazon wholesale. Then a counterfeit complaint got his account suspended for 180 days.

Instead of folding, he pivoted to live selling on Whatnot and did $350K in under 10 months.Kip Roland (https://x.com/kip_roland) is one of the early movers in live selling on Whatnot and TikTok live auctions. He built nearly 37,000 followers, runs 3-5 hour live shows 6 days a week selling liquidation clothing at $1 starting bids, and is already top 15 in live generated revenue on TikTok after just two weeks on the platform.

Today we're breaking down what live selling actually looks like as a business, how the economics compare to Amazon FBA, and whether this is something Amazon sellers should be paying attention to.

TIMESTAMPS:

00:00 - Meet Kip Roland: From Amazon Wholesale to Live Selling

02:14 - The Origin Story: Flipping Sneakers to Product Manager to Full-Time Seller

09:45 - The Amazon Suspension That Changed Everything

14:11 - "It Was Like Being Fired" (With a Newborn at Home)

19:11 - What Is Whatnot and Why Should Amazon Sellers Care?24:16 - First Shows Were Brutal: Building an Audience From Zero

27:07 - Selling 60 Items Per Hour: The Proof of Concept Moment

29:01 - The Psychology of Live Auctions (Sacrificial Lambs and FOMO)

33:01 - Why He Switched From Kitchen Appliances to Women's Clothing

40:29 - How the First 10 Minutes of a Live Show Actually Works

44:49 - Dollar Auctions: How Often Do You Sell at a Loss?

53:34 - Closing in on 40K Followers: How Whatnot Helps Sellers Grow

59:01 - TikTok Live Auctions: "This Is Whatnot Circa 2023"

01:06:00 - Why Live Selling Projections Are in the Trillions

01:11:38 - The Business Behind the Camera: Organization and Hiring

01:16:42 - "Liquidation Ruins Retail Forever" (Sourcing for Whatnot)

01:26:06 - Whatnot Academy: Sourcing, Selling, and Scaling Live

01:30:56 - Lightning Round: Would You Still Be on Whatnot Without the Suspension?

GO DEEPER WITH OAC+

Want the full Keepa Academy training used by 7 and 8-figure sellers? It's included with OAC+, our private community of 200+ Amazon sellers.

OAC+ includes:

- Full Keepa Academy course

- Sourcing courses and SOPs

- Amazon to Amazon flip leads

- Live coaching and Q&A

- Suspension support

Join OAC+: https://www.oachallenge.com/plus

OA CHALLENGE LIVE - MARCH 2026

Join us for our next live cohort where we build your Amazon business together over 14 days.

Learn more: https://www.oachallenge.com

CONNECT WITH US

Twitter: https://www.x.com/cleartheshelf

Website: https://www.cleartheshelf.com

Twitter: https://www.x.com/ChrisRacic

Website: https://www.oaleads247.com