Want to hear about a specific topic on the show? Text us and we will consider it :)

Tired of being stuck on page five of Google while your competitors get all the cleaning clients? This episode could be the game-changer your business needs.

Our guest, John Rodriguez, brings over two decades of SEO expertise combined with real-world cleaning business ownership experience to deliver actionable strategies that actually work. Having built and sold several successful cleaning companies himself, John understands exactly what makes potential clients click—and what convinces Google to showcase your cleaning business above others.

The conversation dives into the specific keywords that drive the cleaning industry, with John revealing that "house cleaning," "maid service," and variations with "near me" generate more searches than all other industry terms combined. You'll discover why having dedicated service pages that match these search terms creates an immediate boost in visibility, and how simple changes to your website's structure can dramatically improve your rankings without spending a fortune on ads.

John breaks down the technical aspects of SEO into understandable, implementable steps, from optimizing your Google Business Profile to creating neighborhood-specific content that strengthens your geographic relevance. He also shares insights on the psychology behind conversion elements like button colors and phone number placement—small details that can significantly impact whether visitors become clients.

What sets this episode apart is the practical timeline J

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

Are you constantly chasing your next cleaning job, feeling like you're on an endless hamster wheel of quotes, one-time cleanings, and unpredictable income? The secret to breaking this cycle lies in one powerful number: 80%.

Drawing from years of hard-won experience, we reveal why the most successful cleaning businesses maintain a crucial balance of 80% recurring revenue versus 20% one-time cleanings. This isn't just a random target—it's the foundation of sustainability, growth, and eventual freedom in your cleaning business.

While those lucrative move-out cleanings might seem like the path to prosperity, they create a precarious business model that leaves you vulnerable during slow seasons. We share candid stories of our own journey from $25/hour cleaners to business owners who've built systems that generate predictable income month after month.

You'll discover practical strategies for converting one-time clients to recurring customers, including smart follow-up techniques, welcome gifts that actually work, and pricing strategies that respect your time and expertise. We don't just share theories—we share what we've personally tested and proven in our own cleaning businesses.

Beyond the immediate financial benefits, recurring clients create opportunities for upselling, generate referrals, and ultimately build a business asset you can eventually sell or pass down. This episode provides both the motivation and the roadmap to transform your cleaning business from constant hustle to sustainable enterprise.

Move out cleaning Master class: https://klean-freaks-university.newzenler.com/courses/the-move-out-cleaning-master-class-copy

The Ron Papke Interview-Marketing Mastermind:

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...

Want to hear about a specific topic on the show? Text us and we will consider it :)

What does it take to transform a 75-year-old family cleaning manufacturing & supply company into a nationwide sensation?

Ryan Long of Long's Products joins us to share the remarkable journey that began with his grandfather-in-law selling Fuller Brushes door-to-door after World War II.

Ryan reveals how he married into the business and found his passion in the cleaning industry, eventually purchasing the company with his wife from her parents in 2015. The story unfolds with charming details about the founder making hand soap in repurposed Coca-Cola bottles with his chemistry teacher, establishing the foundations of a business that would evolve into a comprehensive janitorial supply company with their own proprietary chemical formulations.

The conversation takes us through the company's explosive growth through TikTok, transforming from shipping around 300 packages annually to approximately 25,000 in just one year. Ryan shares his grassroots marketing approach, sending samples to content creators until their products—particularly the Donzo Degreaser and Digest Plus enzyme cleaner—began speaking for themselves. What makes this growth story unique is how Long's Products maintains their personal touch, with Ryan still working the front counter, knowing customers by name, and often helping mix chemicals and fulfill orders himself.

We explore the delicate balance between tradition and innovation as Ryan describes maintaining old-school customer connections while embracing online ord

Up your cleaning game, join over 6000 Cleaning Business Owners most of whom are located here in the United States.

Erica Paynter is the brains behind My Virtual Bookkeeper, a bookkeeping firm for cleaning companies, and the creator of Clean Co. Cash Flow Academy and the Clean Co. Collective. She’s on a mission to help cleaning business owners make sense of their numbers without boring them to tears! Erica’s all about turning messy books into profit-packed powerhouses.

support@myvbk.com

It can be crowed when trying to figure out who you are going to learn from

Support the show

Thanks for tuning in to Cleaning Business Life, the show where we pull back the curtain on what it really takes to start, grow, and scale a thriving cleaning business without burning out.

Every episode is packed with tips, stories, and strategies you can put to work right away—because you deserve a business that works for you, not the other way around.

If you enjoyed today’s episode, make sure to follow the podcast so you never miss a new release. And if you got value from this conversation, share it with another cleaning business owner who could use the encouragement and practical advice.

Let’s stay connected! You can find me online at:
📌 Facebook: facebook.com/themaidsnetwork
📌 Instagram: instagram.com/kleanfreaksuniversity
📌 YouTube: youtube.com/@kleanfreakstv
📌 Website: kleanfreaksuniversity.com

Want to go deeper? Join the Maid to Prosper membership inside Klean Freaks University and get access to my library of 55+ courses, live coaching, and the support you need to build your dream business. Visit kleanfreaksuniversity.com to learn more.

Until next time—keep showing up, keep sh...