Clayton Coke’s New Way to Protect Your Cash Flow

In this episode of The New F*Word, host Colin Hewitt is joined by Clayton Coke, Founder and Managing Director of PRMS, to share his insights on ethical debt collection, prevention strategies, and how businesses can protect themselves from bad debt while maintaining positive customer relationships.

What You’ll Learn:

* How to implement ethical debt recovery practices that preserve business relationships

* The Three Buckets Framework for categorizing debtors

* Why conducting proper due diligence before extending credit can prevent major financial headaches

* How to use Companies House effectively to assess potential clients’ creditworthiness

* Why setting appropriate credit limits is crucial for business survival, and how to determine them

* How fractional CFOs can help create robust systems for debt prevention and collection

Clayton Coke is the Founder and Managing Director of PRMS, the UK’s leading provider of Ethical Debt Recovery and Business Debt Prevention training. Clayton has spent over 20 years helping SMEs and professional services businesses protect themselves from bad debt, recover outstanding invoices, and improve cash flow management. Clayton is also the Creator and Host of The Cashflow Show Podcast.

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